All prices in USD
  • Avg. revenue /month
    $387
  • Avg. sessions /month1,159
  • Avg. profit /month
    $277
  • Inventory value
    $19,500

Business Story

Why this business was started

We started this business after helping a start up after being promised equity in that personalised jewellery business. We decided to start our own on the side whilst working on our 2 main businesses. There is a huge market for personalised jewellery, and it is only growing rapidly. The demographic is female aged 16-30, and there is a huge uptrend which is definitely reflected on social media. We love the idea of being able to air ship over product, especially during this time where sea shipping is expensive and unreliable. We also found that the product is relatively cheap to produce and purchase, to be sold for 8-10x + margins.

The reason of selling this business

We've just reached a significant milestone on one of our alternative businesses that we've been running for over 5 years now and it is requiring a lot of our attention. We've decided to sell 2 of our 3 e-commerce businesses to focus primarily on building a team for our main venture. We just don't have time to really focus on marketing, run ads and maintain.

What's involved in running this business

Sending orders to suppliers, maintaining social media and posting, coming up with marketing angles and creating content, ordering jewellery (if needed), and looking at new trends to implement into the business.

This business was founded: 10 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $387
    Verified
  • Avg. sessions /month1,159Verified
  • Avg. profit /month
    $277
  • Inventory value
    $19,500
  • Profit Margin70%
  • Avg. sales /month35
Other details about profit: Profit is quite high due to the low cost of the product. Our product costs anywhere between $1.25 - $4.5. As of yet, we've only spent around $500 on Facebook advertising and we've generated around $4500 in sales through social media and being on platforms like Clearpay, Klarna and posting in jewellery groups.
Total revenue
  • $4,254
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 12,749Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $15
      /year
    • Apps
      $30
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All assets will be transferred by we transfer. We have a ton of assets, shot video content for ads, loads of model shots, loads of influencer shots, brand guidelines, email assets, social media assets.
    • Personal support after sale

      We can provide up to 4 weeks of support after the sale from all 3 of our directors. Stock can be shipped to the buyer, shipping fees should be relatively inexpensive as the stock is jewellery. Packaging (boxes and pouches) can also be shipped. We can ship all the jewellery to another UK address free of charge or worldwide at the buyers cost. We've spent over £24,000 on this business to date. Here is a breakdown of inventory spend: Jewellery Spend - £8200 Packaging Spend (Jewellery boxes and jewellery pouches) - £4450 Packing Mailer Boxes - £1470 Cards for boxes - £600 Here is a breakdown of some other costs we've spent: Shopify + Apps - £400 Facebook Ads - £650 Shipping stock to uk - £2000 Photographer + Model Fees - £3150 Other professinonal fees (e.g. copy writing + web dev) - £2000 Import Duty - £700 As we've only done around 150 orders to date - this hasn't made a dent in our inventory, so the buyer will have a minimum of $19,500 (£14,300) worth of inventory. We had to pay for import duty. Buying this business, you'll save a lot of money on elements we've paid for. The listing price is around 1/2 of what we've spent in total.
    • Domain

    • Product photos

      We have had 3 professional photography shoots that cost us £1000 each that we can transfer all the assets over for.
    • Social media

      Total followers2,450subscribers
    • Suppliers

      We have 1 main supplier that we send personalised orders to, and 2 suppliers that we use for the standard jewellery collection.
    • Mailing List

      400subscribers

    Seller‘s Advice

    How to grow this business

    We would continue adding to our personalised jewellery collection as the availability is endless. If you see a design, our supplier can make it. If you can draw a design, our supplier can make it. We've recently been looking at other top sellers from competitors and have added these to our collection. Secondly, look at marketing and how to scale this side of the business.

    Skills to have

    Knowledge of marketing Knowledge of running a Shopify/online business

    Share

    SC
    Stephen C.Current store owner
    I'm Stephen, a designer with over 8 years experience as a designer in London.

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