We started selling latte blends and then transitioned into flavoured coffee.
The initial idea started when I was inspired by the trend of colourful lattes (beetroot, turmeric, velvet, etc). I wanted to explore this trend and create new and different flavours, like raspberry and coconut latte, for example. Our lattes first started as healthy coffee alternatives and now are marketed as a bit of a treat. After that we noticed that with the name Latte we had the opportunity to expand into coffee, a bigger market. As the identity of the business is to have interesting flavours we added delicious flavoured coffee.
Our products are also currently being sold at 5 different cafes/ shops throughout New Zealand with good potential to expand. We would suggest selling bulk bags to cafes and selling the smaller pouches to shops. One of the cafes is a recurring customer (for the latte blends, not coffee).
This is a great business because:
You will have the option to sell unique products as well as the coffee;
You will have your own brand;
It is not dropshipping and products cannot be found anywhere else;
The products can be easily made by you and are also easy to outsource;
Light and easy to ship;
All products have barcodes and are already being sold in stores.
Good potential to add related products;
Great potential as a wholesale business.
The price asked covers pretty much the design that was done last year. It's definitely possible to scale this business, I just don't have the time and headspace right now.
The reason of selling this business
I work full time and honestly don't have the time to fully dedicate to this business. I had never run online businesses before and I guess I didn't know exactly how much time it would require. I stopped doing any type of advertising a few months ago - we still sell a few items here and there but the numbers do not reflect the full potential of the business.
What's involved in running this business
Making the products (os repackaging them for the flavoured coffee), shipping the product, keeping records for NP3 council plan (or any food requirements in your area - you will need to register as a food business if in NZ), ordering supplies when necessary, product development for new items, online marketing (fb, google, email), post on social media, content creation, customer service, contacting cafes and possible stockists, working with influencers would be a great thing to do as well and I'd definitely recommend focusing on wholesale as well.
This business was founded:almost 2 years ago
Time to run this business:approximately 10 hours per week
Traffic and Performance
Avg. revenue /month
$121
Verified
Avg. sessions /month313Verified
Avg. profit /month
$112
Inventory value
$50
Profit Margin70%
Avg. sales /month11
Other details about profit:Please add an average of $50/month revenue for wholesale products with a profit margin of about 65%.
Total revenue
$2,784
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
7,200Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$29
/month
Inventory warehouse
$0
/month
Domain
$31
/year
Sale Includes
Physical inventory
Logo and branding assets
Logo and all designed labels will be transferred as well as all barcodes.
Personal support after sale
I will be available for 1 month after the sale to answer any questions. I will also provide step by step of how to make the products, and basically give you an overview of the whole business.
Domain
Product photos
Pictures will be transferred.
Social media
Total followers4,069subscribers
Suppliers
You will get a list of our suppliers as well as recipes for our latte blends.
Mailing List
280subscribers
Seller‘s Advice
How to grow this business
I see different options for this business - possibly turn it into a breakfast boutique and add a variety of stylish items or to keep it as is focusing on drinks and invest more in different products/ flavours, marketing and wholesale.
Skills to have
Marketing skills would be important.
JO
Jordana O.Current store owner
I am a teacher based in Queenstown, NZ that started this business as a passion project. I LOVE the cafe lifestyle that we have here in NZ and I love a fancy drink at a coffee shop. This is how this business started.
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