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- lavalingerie.com
Business Story
Why this business was started
We decided to start this business as drop shipping from a reputable supplier in a common commodity (lingerie) because there is a large target market for under garments. We then narrowed this down to a target audience and niche market
The reason of selling this business
Our by laws in our country, exclude us from shipping or doing trade in the countries where we would be most lucrative. Added to this is that the only available suppliers to our country were from china.
What's involved in running this business
Keeping in contact with the customer, forwarding the order to the supplier and tracking shipping with regular updates to the customer. Updating the inventory and advertising.
Time to run this business: approximately 12 hours per weekExpenses
- Shopify plan
- $16/month
- Domain
- $28/year
Sale Includes
Physical inventory
Not available for starter storesLogo and branding assets
We will sell the branding assets to the new owner free of chargePersonal support after sale
Not IncludedDomain
Product photos
Not IncludedSocial media
Not IncludedSuppliers
Not available for starter storesMailing List
611subscribers
Seller‘s Advice
How to grow this business
We studied the lingerie market to discover what our niche would be. leaving the store in a state of limbo, (no sales) but advertised for people to sign up for offers, we were able to gain insight into what type of customer was entering our store. We found that there was a considerable interest in our store by men. We divided our customers and researched potential buyers interest in the store. We discovered that 65% of our target market were men that actively engaged in cross dressing. We planned to supply to the ever growing demand of men who wish to shop discreetly for woman's underwear.
Skills to have
There are specific garments and sizes that cross dressers partake in. We then encapsulated this idea with the accessories.
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