Lava Lunch is an easy and practical solution that combines timeless design with function not available in any other lunch bag - Warmth. Lava Lunch keeps your food warm up to five hours and allows you to pack foods you never thought possible - grilled chicken with sauteed vegetables, stir fry vegetables and noodles, leftovers from last nights' lasagna, gooey grilled cheese sandwiches, and even hamburgers or burritos - all kept warm. It does so through a combination of our premium real neoprene, our proprietary super-insulation, and additional heat provided by our Lava Rocks. Our goal is to change the way people everywhere think about lunch.
I started Lava Lunch out of personal need. When my son was small he stopped growing. After medical evaluation and testing, we found out that his problems were the result of food allergies and intolerance, and quickly changed the diet for the whole family.
The result? Within one week his hyperactivity abated. Within six months he grew several inches. He is now an incredibly smart, funny, healthy boy.
While the benefits of a more natural, healthier diet were very visible and obvious, a method for maintaining it wasn't. This new diet presented quite a challenge. Eating out? Forget about it. Almost every store or restaurant bought meal contains some allergen or other no-no food. Parties and treats provided by schools or daycare? Nope. These are usually made with gluten, dairy, and other allergens. Not to mention packed with preservatives, chemicals and dyes. School lunches? Not a chance. Highly processed mystery meat was definitely out. In the end she cooked all natural, whole foods at home, packing them in some sort of container and carrying it with them everywhere they went. But how to keep warm and tasty?
And so, Lava Lunch was born.
Since then Lava Lunch has grown! It now includes the online Shopify store, retail partnerships with Bed Bath & Beyond, and Target Stores- including the edi connections to manage those sales, a national distributor, overseas sales, a filed patent application, two trademarks, and an in-tact supply chain necessary for making and importing the Lava Lunch totes and Lava Rocks, as well as, managing the raw ingredients and proprietary formulation, over 6000 social media followers, an already built and tested custom social media audiences of several million, and a very responsive mailing list of over 13,000! Talk about a turn-key opportunity!
Lava Lunch currently does a large share of its business during the back to school season. During this time Facebook campaigns run at approximately 4:1 in a fully automated model.
Financials and traffic
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