- Avg. revenue /month$65,763
- Avg. sessions /month53,684
- Avg. profit /month$10,391
Why this business was started
This store was originally started to have the ability to test trending products of various niches and scale them heavily using the Facebook Ads platform.
But in order to achieve this, we had to go out of our way to find and train talented team members who could automate the product testing process for us.
Since then, we have established a full team consisting of a product researcher, description writer, video editor, and facebook ads launcher. This has ultimately allowed us to be able to test products far more rapidly than competitor stores, and increase our chances of scaling profitable products at a faster rate.
The reason of selling this business
Because the general store model revolves around selling products of various niches, it gave us a really great idea on the niches that worked, and what we ultimately wanted to settle towards.
Therefore we have decided to sell this business as we have completely shifted our focus to work on a niche-focused brand, and no longer have the time to continue operating this store at its highest capacity.
Another honest reason as to why we’re selling the store is that during the peak of the operation, we ran into several mistakes such as scaling products of lower quality (not doing our due diligence of seeking better quality manufacturers), and not having our fulfillment systems properly in place (causing long shipping delays for customers).
This resulted in much slimmer profit margins (due to refunds) than what we hoped during our largest months of scale ($500-600k/mo).
Verifying product quality and ensuring you have enough stock to handle high demand plays a huge role in the overall success of running this business, but these were just the things we simply did not take the time to do.
And because we now have an established team that helps us launch and test products much faster, it has become a bit overwhelming for us to check each and every product, thus taking away our focus from our niche-focused brand.
So we're hoping to find a new owner who would be willing to pick up on the areas in which we have been lacking, and turn this into a superiorly profitable store for themself.
Considering that you'd be in the position of having a completely automated team of product researchers, description writers, video editors, and facebook ads launchers - that we have trained for the past 2+ years...
The last piece of the puzzle is taking the extra effort of ensuring that each product is of good quality and does not pose any risks with fulfillment (ie. if it has large batteries, hazardous materials, etc) - It was these factors that caused us to have long shipping times for certain products we scaled as we had no idea that it would have such issues when dropshipping from China.
And in all honesty, checking product quality is not a hard thing to do by any means. All it takes is checking amazon reviews, or ordering the product for yourself to determine if it's a good fit for scale.
Our problem was that we would immediately scale any product that we found immediate success on Facebook, and prioritized profits and sales first. But in the end, we paid a huge price... and for that, we just no longer found this was a viable form of business that we wanted to keep running, even if we were profiting over 6 figures for each successful product.
What's involved in running this business
We have several systems in place consisting of virtual assistants that we have trained for the past 2+ years that handle: product research, product description writing, video editing, graphics/thumbnail creation, facebook ads launching, ad copywriting, campaign creation, customer service, fulfillment and more.
So essentially once you take ownership of this store, you will already have a complete team that understands exactly how to take a product from A-Z (from uploading it into the store, creating the video, writing the ad copy, and having it completely ready and launched on facebook with proper interest targeting).
This means that you will be able to test products at an extremely fast rate, thus allowing you to scale various winning products!
The main focus (as CEO) of the store is to ensure every team member of every sector is handling everything properly.
We are constantly making sure that our description writer is creating proper listings for each product, that our video editor is making the best videos possible that will grab the attention of customers (while remaining compliant with facebook ads policies), and that our ad launcher is writing effective ad copy and choosing proper interests when launching the final creatives onto facebook.
We also constantly check in with our customer service manager who provides us with weekly reports of the performance of our customer service rep's responses, their response rate, satisfaction rate, and average delivery time of products to consumers from our supplier.
All of our customer service reps are fully trained and follow a specific response template for almost any scenario ranging from returns, refunds, complaints, long delivery times, etc. These responses ensure customers are being handled with care and empathy, while also preserving their satisfaction.
Other than that, the main focus is to constantly check-in with our in-house product researcher to ensure that he is selecting the best products available to test so that it can be given to our description writer, video editor, and facebook ads launcher to launch the product for testing and hopefully turn it into a massive winner to gain massive profits!
Traffic and Performance
- Avg. revenue /month$65,763Verified
- Avg. sessions /month53,684Verified
- Avg. profit /month$10,391
- Profit Margin15%
- Avg. sales /month1,643
- Shopify plan
- Paid apps connected to Shopify
- Facebook Ads
Physical inventoryNot Included
Logo and branding assetsAll photos, logos, and branding assets will be transferred via Google Drive.
Personal support after saleI will provide support for a maximum of 1 month after sale via email or phone. This can be anything related to fulfillment, advertising, and other operations of the business.
Product photosAll photos are already uploaded within each product page.
SuppliersWe have 2 dedicated suppliers that we can connect you with once ownership is transferred. All incoming orders can easily be handled by them using CSV files or their integrated Shopify app.
How to grow this business
Although the business has been able to profit tremendously at $353,294.59 out of the $2,480,764.47 total revenue that we generated…
Our first and foremost recommendation to continue growing this business is to first rename and rebrand it. The reason being, is due to all of the previous mistakes that we’ve made with each product that we’ve scaled that caused numerous customer complaints and dissatisfaction (things we certainly are not proud of).
You will find our complete explanations about this in our “Reason of selling this business” and our “other details about profit” sections above.
So it would be highly advisable to operate this store from a fresh start and use the foundations and the systems we have already developed that are going to help you to continuously test and scale products for the future.
Again, it’s important to remind you that the true value that you will find in taking ownership of this business is the fully trained team that we have developed to automate the product testing/scaling process.
Our team understands exactly how to take a product from A-Z (from uploading it into the store, creating the video, writing the ad copy, and having it completely ready and launched on facebook with proper interest targeting).
The only part that you must capitalize on is ensuring that each product you decide to scale is of good quality, is unlikely to have issues or complaints, and can be dropshipped safely from China to your target customer’s location.
With these factors set in place, you will build a much stronger customer satisfaction and loyalty that will keep them coming back for more, and for years to come!
Skills to have
Firstly, you can find more details about how this business is run in the “What's involved in running this business” section above.
The most important skill that you must have, especially if you’re looking to scale products at massive scale (as we’ve done), is to have a thorough understanding of what products sell well, and knowing how to market them effectively on the Facebook Ads platform.
As mentioned, we have a team that understands how to create product descriptions, videos, and ads that grab attention, but it is also your job to have an effective testing strategy/scaling strategy that you can implement to make these products work.
You must also have great management skills and be able to think of solutions-- and think of them FAST. Because although you may run into products that will sell like literal hot cakes… you must do the due diligence to ensure that this product will be viable to sell to your target market in mass volume, without posing any risks that could cause everything to go haywire. (like it has for us).
So again, if you feel like you’re in the best position to capitalize in these areas of the business in which we lacked, then this store will 100% work for you. The proof is already in the pudding with the numbers we have already generated. But it’s clear that we could have done better, so let that be you who does!
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.