All prices in USD
$50,000
  • Avg. revenue /month
    $388
  • Avg. sessions /month417
  • Avg. profit /month
    $329
  • Inventory value
    $2,000

Business Story

Why this business was started

Since I am an activewear buyer at a major retailer, and my brother (Leyland's co-founder) is a professional athlete for Nike, we both have a passion for activewear that we wanted to help share with the world. We started Leyland as an online, curated shop for activewear that we bought wholesale. This means product that other companies produced, that we would buy at their wholesale price, usually 50-60% of retail price, and then sell it at msrp under our branding, like a mini Nordstrom, Shopbop, or Tuckernuck. This really helped to establish our desired brand, because we would only feature high quality product with an interesting story, like a made in Maine or New England aspect, female owned, Maine college alumni founded, etc.

The reason of selling this business

We have decided to sell because my brother is now training for the olympics full -time, and I am approaching the end of my MBA, so we both have new chapters of our lives and careers approaching.

What's involved in running this business

Analyzing sales, posting on our 10.3K follower instagram, sending emails through MailChimp, processing orders, mailing orders, vendor communication and outreach and inventory management.

This business was founded: over 3 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $388
    Verified
  • Avg. sessions /month417Verified
  • Avg. profit /month
    $329
  • Inventory value
    $2,000
  • Profit Margin55%
  • Avg. sales /month20
Other details about profit: Additional profit outside of orders comes from Instagram. With a 10.3K following, Leyland is often asked to be a brand ambassador.
Total revenue
  • $15,909
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,111Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • mailchimp
      $40
      /month
    • Facebook and Instagram Ads
      $10
      /month
    • Shopify Apps
      $97
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All branding files from designer RowanMade.

    • Personal support after sale

      I am available for training and support for a month after the sale of Leyland. This could include vendor communication, Shopify help, transfer of files etc.

    • Domain

    • Product photos

      Product photos by photographer Courtney Elizabeth Media.

    • Social media

      Total followers10,300subscribers

    • Suppliers

    • Mailing List

      350subscribers

    Seller‘s Advice

    How to grow this business

    Growth opportunities for Leyland include expanding the brands that Leyland carries, the blog, SEO and utilizing Google Ads. Continuing to grow the 10.3K instagram following is an opportunity for further growth as well.

    Skills to have

    Further utilizing SEO and Google Ads will be helpful.

    Share

    CG
    Caroline G.Current store owner
    My name is Caroline and I started Leyland with my brother in 2017. Since I am an activewear buyer at a major retailer, and my brother is a professional athlete for Nike, we both have a passion for activewear that we wanted to help share with the world.

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