All prices in USD
$5,000
  • Avg. revenue /month
    $304
  • Avg. sessions /month695
  • Avg. profit /month
    $2,500
  • Inventory value
    $2,000
This business was founded: about 4 years ago
Time to run this business: approximately 4 hours per week

Description

General description

LITKIT is a subscription box service designed for lit nerds, writers, and book lovers of all kinds. Each month, we design and deliver a surprise box of experimental or independently published literature, alongside interesting writing prompts and devices. Each box is carefully curated to spark creativity, with included items selected to represent a unique theme or concept.

Why should someone buy this store?

We originally launched on Kickstarter, with approximately $25,000 in orders not reflected here. The project was then suspended while we went through a transition in ownership, and left dormant for more than a year, while collecting data. In that time, we received more than $28,000 in preorder commitments with absolutely zero advertising or social media interaction. For the last 8 months, we've been honing our offerings by experimenting with a small but loyal focus group. Interest is solely generated through unsolicited reviews and word of mouth - so with the current set-up, demographic knowledge, and expressed interest, this business will be immediately profitable upon launch, with very little advertising, effort, or budget invested.

How can the future owner improve the business?

Just advertise, and maintain even a small social media presence. Our followers are interested in literary endeavors and writing prompts, and will be incredibly active and engaged with very minimal effort.

The business was also designed to scale, and a new owner could easily enlist with a fulfillment company once they reach the level of 500 subscribers (which is incredibly reasonable).

Our future plans also included a 1-to-1 model, in which subscribers would sponsor a charitable donation with each 12-month subscription (for instance, one box of school supplies donated per 12-month order). Our research implies that our demographic would respond positively to this kind of arrangement.

What work have you put into the store?

Concept, development, and branding were all backed by extensive research and have been refined post-launch to meet the needs and interests of our demographic. The stage is set for someone who would love to run it full-time. This was a fun project for me, but I travel too much to really do it justice.

Traffic and Performance

  • Avg. revenue /month
    $304
    Verified
  • Avg. sessions /month695Verified
  • Avg. profit /month
    $2,500
  • Inventory value
    $2,000
  • Profit Margin50%
  • Avg. sales /month25
Other details about profit: The above profit is a our current income (from focus group), which is reflected in Shopify's numbers. Actual net for a year of operation was $40k - which was in line with preorder commitments (received while the site was live, but ordering disabled). This was achieved with zero advertising, marketing, or social media activity. Our profit margin has been 50% on delivered orders - which included inventory purchased in small batches at wholesale prices (in most cases, without a bulk order discount). As bulk purchasing power rises, profit margins on this business will only increase (as shipping/delivery costs and inventory costs have plenty of room for reduction).
Total revenue
  • $14,590
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 33,365Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $39
      /month
    • Inventory warehouse
      $100
      /month
    • Domain
      $100
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

    • Personal support after sale

      Not Included
    • Domain

    • Product photos

    • Social media

      Total followers550subscribers
    • Suppliers

    • Mailing List

      Not Included

    Share

    M
    MegCurrent store owner
    I'm a brand strategist, working in the start-up sphere. I have a strong background in small business management, marketing, and content management.

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