All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month7,416
  • Avg. profit /month

Business Story

Why this business was started

I started Little Citizens because I saw a gap in the market for smart and fun toys that have our children's best interest at heart. Too many toys overstimulate our children and what kid's need are toys that stimulate their imagination and match their innate sense of curiosity. We also discovered so many independent genius designers making toys and totally under represented on the high street. When we started we described what we wanted to do like the antithesis of Toys R Us and now they're out of business and we were recently voted 2nd Best Toy Store in the UK after Hamley's beating Disney and Harrods.

The reason of selling this business

We're in a super exciting and growing industry, the business is ready to be scaled. The groundwork is done and my passion is in beginnings, I have been headhunted to bring know how to museums and I want more time to work on my writing. I am happy to stay on and consult and help Little Citizens grow.

What's involved in running this business

Fulfilling orders, creating content for marketing to old and new customers, buying stock, uploading new products, running advertising campaigns. We have not advertised much and with some knowhow you can really scale the business. Also there is an opportunity to set up more drop shipments so you don't have the responsibility of fulfilling orders.

This business was founded: over 8 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month7,416Verified
  • Avg. profit /month
  • Profit Margin48%
  • Avg. sales /month300
Other details about profit: Profit in retail is detail-- so you have to have a keen eye for margins and pricing to maximise profit. I would recommend white labelling products, there are great changes to earn higher margins and own the supply chain.
Last 5 years revenue
  • $373,423
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 467,229Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Retail space rental
    • Employees
    • Domain
    • Mailchimp
    • Photoshop

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Brand Logo, Logo Variations, Illustrations, Photos, Supplier Photos and all Brand Assets (more than 50,000) will be transferred by Dropbox or similar software.
    • Personal support after sale

      I will be available to train buyer to run store, answer questions and can help with content production for the first two months. Happy to be available adhoc after that. Little Citizens is a brand that I love and want to help you succeed with it, so I will do what I can to help.
    • Domain

    • Product photos

      Professional photos taken by us and photographers that we have hired will also be transferred by Dropbox or similar software.
    • Social media

      Total followers40,000subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would be looking to white label own products, building relationships with dropshippers, continue to grow bestsellers, advertise to build funnel of new customers, get editorial PR and influencers to talk about Little Citizens, write and update blog, newsletter and social media and get ready for Christmas when you can make 70% of turnover. Open popup shops at Christmas.

    Skills to have

    A business mindset, a love for play, toys, children, see challenges as opportunities.


    Alicia a.Current store owner
    I am the founding CEO of Little Citizens Boutique, Winner of the Junior Design Awards Best Online Toy Store also voted second best Toy Store in the UK. Prior to this I worked as a TV Producer and Journalist for Discovery, BBC... I headed up the expansion of a media business into the US. Working at the MIT Media Lab, I connected the future of the internet and the importance of storytelling. I speak three languages and have moved around a lot so am delighted to connect with people from around the world online. But I love traveling offline too.


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