All prices in USD
  • Avg. revenue /month
    $858
  • Avg. sessions /month68,171
  • Avg. profit /month
    $175

Business Story

Why this business was started

I have decided to start this business to help people find the perfect gift at affordable prices. But also, gifts for any occasion: Birthdays, Christmas, Anniversary, Graduation, etc... It can be very difficult sometimes for people with all the different options today on internet to manage to decide what gift to choose. I ease this process by providing customers with top gifts selection for different categories (pets, home decor, kitchen, fashion, gadgets...)

The reason of selling this business

We will start a new job in 2021, that will not let us much time to pursue the development of Little Flair and keep our customers satisfied with the best services. But we want Little Flair to be in good hands, because we truly believe that this shop has a lot of potential. We are selling also because we are two on this project that has been going on for 3 years, we've generated nearly 3 millions in sales with Little Flair but now we don't have the same vision for the next years so we want to have both a fresh start.

What's involved in running this business

It is a dropshipping business, so you do not need to have stock. I work directly with suppliers. You just have to bought the products to the suppliers once bought by customers. The suppliers take shipping in charge. You should fulfill the customers’ orders and provide them with good after sales service to reassure and help them all along their shopping experience. So when the customer buy you just need to order from our suppliers and fulfilled 1 day after with the tracking number. Emails are automatically sent to the customers (Order Confirmation, Cart Abandonment, Review request, Winback Series, etc. with Klaviyo). Also run and create advertising campaigns. You need to attract traffic with Facebook and Instagram Ads (you also can with Google Adwords, Twitter, Snapchat, Pinterest, Linkedin, Reddit, etc.). Several good video ads are already ready for advertisement, and pictures that are good quality. Create social media content on the Facebook and Instagram Account. As well as doing email marketing with our customer database. You should also always search for new amazing products!

This business was founded: almost 4 years ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $858
    Verified
  • Avg. sessions /month68,171Verified
  • Avg. profit /month
    $175
  • Profit Margin20%
  • Avg. sales /month10,000
Other details about profit: Our average profit is not accurate as we did 6 months without advertising campaigns. Little Flair is a dropshipping general store, targeting mainly the USA, UK, Canada, Australia and New Zealand customers but had sales worldwide in almost any country you can image. Little Flair was created in April 2018. Little Flair has generated 3.3 Millions USD, thanks to the omni channel strategy, retargeting with Facebook Ads, Instagram Ads, Pinterest Ads, Google Ads, Criteo, Snapchat Ads and Bing Ads. Little Flair has collected the emails and phone numbers of its active and valuable customers (at least one time buyer): - 80853 emails in Klaviyio, - 84823 phone numbers in SMS Bump. - 12K followers in the Facebook Fan Page - 1922 followers in the Instagram Fan Page - 697 followers in the Pinterest Fan Page NUMBERS (from April 1st 2018 to 28th May 2021): - 3,063,913 Online Store Sessions - 143,519 Total Orders - $3,306,148.20 Total Sales - Average Order Value 24,12 USD - 18.32% Returning Customer Rate - 10,40% ATC Rate (ie. 318992 Add to cart) - Conversion Rate (ie. 143,519 Purchases) - 3,92% Conversion Rate (ie. 143,519 Purchases) - 400K USD Generated by Post Purchase - Upsells (20,5% Conversion rate) Online store sessions by location: - USA : 1,255,377 - UK : 667,876 - CA : 408,992 - AUS : 225,200 - Ireland : 59,740 - Rest of the world: 446728 The customer service is top-notch quality, all our customers had an email answer to their inquiry in less than 6-24hrs. If the customer is unsatisfied we always give 2 options: refund or resend of the order. Little Flair has a very solid Payment processor system: No issue in 3 years with PayPal and Stripe. We use Checkout X as a one-page checkout which is very valuable now as you can't instal it on your Shopify since January 2021 (400 000 USD generated through Post-checkout Upsells). As an expert in CRO Conversion Rate Optimization, all the details in the webiste funnel were thought to facilitate the visitor life when ordering (3 clicks before paying, with marketing psychological triggers). The Abandon Cart emails are very satisfying. The post-purchase funnel is also very strong as an automatic 12 follow-up e-mails are sent to all our new customers. Our email system Klaviyio is set up for many other follow-up flows and situations.
Total revenue
  • $38,602
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,067,731Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $20
      /year
    • Klaviyo, SMS Bump, Loox, Checkout x (transaction fees depending on the number of sales made), Tracking Genie, Coin
      $110
      /month
    • Facebook and Instagram
      $10,000
      /month
    • Google Adwords
      $5,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Video ads (20), pictures of products (2000 to 3000), Logo (5), Several icons (10), Collection images (10). Transferred by wetransfer or e-mail. The logo was designed by a graphic designers and the images are almost all unique as we took them, plus all in jpg, small size 700x700 or 800x800 and compressed, for a faster loading when the visitor comes to shop.
    • Personal support after sale

      I can provide a 10 hours training for the support after sale. We have also a guide for after sale service with many explanations about how to answer to customers and pre written email models.
    • Domain

    • Product photos

      Pictures of products (2000 to 3000). Transferred by wetransfer or e-mail.
    • Social media

      Total followers14,619subscribers
    • Suppliers

      When an order comes in, we wait for 1day before sending a big excel file to our Chinese Agent Lancy. Basically every 2 days we export our orders from Shopify to send it by email to Lancy, she sends back an invoice that we pay by bank transfer, plus the tracking numbers and she manages all the logistic and shipping for us. She is very available on her whatsapp so we had no issue and we trust her. If you sell like one or two units every month of one specific product, then Lancy will not have it in stock and you should order it by Aliexpress.
    • Mailing List

      80,853subscribers

    Seller‘s Advice

    How to grow this business

    I would scale it with Facebook and Instagram for $1M Sale per year.

    Skills to have

    Facebook ads is very important for our business

    Share

    AC
    Anastasia C.Current store owner
    We are internet entrepreneurs that love to deliver the best customer services before and after the purchase.

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