Little Whirlwinds

I started this business in order to earn an income around my three children. I am a creative person and so designing and making fun childrenswear was the perfect business for me. I was frustrated by the lack of funky, comfortable clothing available for girls in particular and wanted to carry a range of clothing that somewhat challenged gender stereotypes by using quirky unisex fabrics and t-shirt designs. I opened under the brand name Rock It Tots and re-branded to Little Whirlwinds in early 2018. Both brands/domain names are for sale.

After 8 years of self-employment while my children were small, I decided once my youngest started school that I was ready for a change and to rejoin the traditional workplace.

Updating website, marketing site through social media and traditional means, making items to order, fulfilling orders, ordering stock, researching trends and new product ideas, etc.

If I had continued with my business, I would have begun outsourcing the manufacture of some/all of my products to enable me to grow the wholesale side of the business. There is significant opportunity to do this which would accelerate growth and increase revenue. I would also put time and effort into influencer marketing and partnerships.

If the new owner wishes to begin with the same product line and handmade approach I did, then the ability to use an overlocker/serger and sewing machine would be helpful, although this can be quickly learned. The ability to use a Silhouette Cameo or similar cutter and heat press would also be great, however, I taught myself to use these in a matter of days and I expect the new owner would have no problem doing this too.