All prices in USD
$170,000
  • Avg. revenue /month
    $12,916
  • Avg. sessions /month8,678
  • Avg. profit /month
    $2,774
  • Inventory value
    $40,000

Business Story

Why this business was started

I took a leap of faith, quit my tech job, and invested a little bit of my own savings into Luxe Cartel’s first batch of inventory. I was always interested in fashion – and Luxe Cartel was a way to pursue that interest, while also finding fulfillment as a business woman. Today, the swimwear industry is extremely saturated – and demand for a tightly curated, online shopping experience is not being met. There is currently no clear retail leader in this space – and unlike other multi-label competitors, we have the strong brand identity needed to appeal to a luxury buyer.

The reason of selling this business

A few reasons – 1. Another career opportunity has presented itself. 2. Additional capital and needed for growth. 3. Motherhood, and time commitment

What's involved in running this business

Buying and curation of catalog, Marketing (paid and organic), Shopify Management, Shipping and Fulfillment, Customer service, etc.

This business was founded: over 9 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $12,916
    Verified
  • Avg. sessions /month8,678Verified
  • Avg. profit /month
    $2,774
  • Inventory value
    $40,000
  • Profit Margin22%
  • Avg. sales /month135
Other details about profit: Despite our small size, Luxe Cartel has enjoyed consistent, organic growth for over 7 years – with minimal marketing spend (especially prior to 2019). $324K REVENUE '21 38.09% CAGR YoY for 8 years 48.1% GROSS PROFIT MARGIN '21 (all sales in shopify other than sales to friends and family)
Last 7 years revenue
  • $1,149,505
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 7 years traffic
  • 772,391Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $80
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $800
      /month
    • Domain
      $14
      /year
    • Email, shopify apps, etc
      $300
      /month
    • FB/IG
      $2,600
      /month
    • photography, etc
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      logo, and owned images – via wetransfer

    • Personal support after sale

      Will provide initial training, and continued support as needed, for up to 6 months

    • Domain

    • Product photos

      we own the majority of these images and are happy to provide

    • Social media

      Total followers115,000subscribers

    • Suppliers

      We can make introductions to all our accounts, and are currently in good standing with. Many offer net30 terms

    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    1. Additional ad spend and advertising channels. (We have only used FB/IG paid ads through 2021, so there is still a lot of untapped upside – ie Google Adwords, Google Shopping, Pinterest Ads, Affiliate, )
    2. New categories of resortwear, aside from Swim
    3. Tik tok and pinterest
    4. PR + influencer marketing

    Skills to have

    Social media, shopify, digital advertising

    Share

    CR
    Carly R.Current store owner
    Luxe Cartel is a multi-brand luxury swimwear retailer. We have enjoyed consistent, organic growth for over 7 years – with minimal marketing spend (especially prior to 2019), and no additional full-time help.

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