- Avg. revenue /month$447
- Avg. sessions /month768
- Avg. profit /month$400
- Inventory value$1,400
Why this business was started
Maadho Shop was established to create high-quality hats & caps based on viral memes, phrases, and content. By tracking social media accounts and growing phrases used amongst millennials, Jesse (Founder of Maadho Shop) saw an opportunity to monetize on existing and new content by featuring messages on comfortable, unisex dad hats. Maadho Shop now dominates popular, growing niches such as finance humour & political humour where they’ve produced hats that have gone viral with messages like “Make Banking Great Again” and “Barack Obama, Miss me yet?” Maadho shop also recently diversified its product line by selling popular “As seen on TV” & FB watch products like Fidget Rollers and Posture correctors. Our site ranks for multiple key words and has outperformed competitors with limited marketing & advertising spends.
The reason of selling this business
I am selling this business because I am looking to focus on my family business (real estate & gas-stations) and don't have the time to run it. Maadho.com has been performing very well compared to other websites opened at the same time (2.0% conversion rate vs industry average of 1.6%) and requires a few hours a week to efficiently run. I've been increasing my involvement in my family business so the amount of time spent on Maadho.com has been decreasing tremendously. The Company can be expanded, operated at higher levels, and serve as a strong source of secondary income if there's more involvement and time put in
What's involved in running this business
Our shop is primarily focused on the $7 billion hats & caps industry. The hats & caps industry is projected to grow at 3% over the next few years and our shop capitalizes on this market. We have hundreds of costumers, stronger conversion rates than our competitors, and rank for a number of key words. Our gross margins are also industry-leading at 70%. Unlike other shops and companies, our Shop does not require significant time and investment to run profitably. Our online store was designed and built to give customers a clean and user-friendly experience to make purchases. My team of developers, SEO consultants, and designers built the site very efficiently so it could be managed and operated easily as well. I've set up the infrastructure (website, design, code, SEO ranking credit card processing) at an efficient level, so there are only a few items/tasks that are required in running the site; there are few other tasks that are optional as well. 1) Fulfilling items as they are sold (There is a mix between items that are dropshipped using Aliexpress and items that we keep inventory of). 2) Responding to customer feedback and mail. 3) Marketing the website/products to generate revenue.
Traffic and Performance
- Avg. revenue /month$447Verified
- Avg. sessions /month768Verified
- Avg. profit /month$400
- Inventory value$1,400
- Profit Margin70%
- Avg. sales /month15
- Shopify plan
- Inventory warehouse
Logo and branding assetsTransferred via email
Personal support after saleI will be fully accessible and provide support for 3 months post sale/transfer for the website. I will be sure to go to the fullest extent to assist with the transition and ensure that no area is left grey.
Product photosTransferred via email
Social mediaNot Included
Mailing ListNot Included
How to grow this business
The Company can be grown tremendously by shifting focus on two sub-segments: 1) Direct to consumer: Which I've already built out with successful traction and 2) Custom hat manufacturing for other companies: A number of companies have inquired about custom printing their logos/slogans on hats. Given Maadho's strong manufacturing ties, the business would be able to manufacture for other clients at high margins.
Skills to have
There are no specific skills that are required to run this business, but passion, creativity, and marketing would go a long way. The Company can be expanded tremendously by focusing on two core business models. 1) Growing the existing direct-to-consumer shop and sales by increasing market spends and business development. 2) Capitalizing on our strong relationship with our manufacturer to expand custom manufacturing business model for other businesses; A number of brands have contacted us to make custom hats for their businesses.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.