All prices in USD
  • Avg. revenue /month
    $5,568
  • Avg. sessions /month2,976
  • Avg. profit /month
    $5,500

Business Story

Why this business was started

I started this business because there was a hole in the market, and I wanted to provide gorgeous yoga mats for an elevated practice. Too many mats were plain and boring, while the inner experience of practicing yoga is not. It is lush, imaginitive, colorful, and I thought yogis deserved a mat that looked the same. A dedicated yogi and artist with a strong project management abilities, I was ready to take something big on. I have enjoyed watching yogis around the world fall in love with your products for the past 8 years.

The reason of selling this business

I am now selling the business to focus on other creative projects. I was selling to some larger wholesale accounts that no longer carry yoga assortments. Competitors have since emerged on the market and I no longer have the energy to innovate. I hope to find a new owner who can carry the torch with refreshed enthusiasm. I am willing to continue providing design work for the new owner.

What's involved in running this business

Designing yoga mat designs, marketing, bookkeeping/reporting, ordering, inventory, order fulfillment, website maintenance, producing marketing collateral.

Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,568
    Verified
  • Avg. sessions /month2,976Verified
  • Avg. profit /month
    $5,500
  • Profit Margin63%
  • Avg. sales /month30

Other details about profit: I work with both retail and wholesale customers. In 2014 and 2015 Magic Carpet Yoga Mats brought in much higher revenue due to media exposure and partnerships with major retailers. We no longer work with them because they no longer carry yoga in their assortments.

Total revenue
  • $233,859
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 124,994Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $120
      /month
    • Domain
      $1.25
      /month

    Sale Includes

    • Physical inventory
    • Logo and branding assetsLogo, editorial photography, lookbooks, coupons, graphics, marketing collateral. Easily transferred on the cloud.
    • Personal support after saleI can assist with training a new owner, and consulting for a short period. I am also available to produce new designs on contract in the future.
    • Domain
    • Product photosEditorial and product photography. Easily transferred on the cloud.
    • SuppliersNot Included
    • Mailing list
      3,700subscribers
    • Social Media
      Total followers13,500subscribers

    Seller‘s Advice

    How to grow this business

    I would innovate the product so that it is a leader in the marketplace again. I would also update my marketing approach and create more videos for an IGTV or youtube channel. I would create more marketing partnerships. I would possibly try for a partnership with a studio to be an exclusive.

    Skills to have

    Sales, marketing, manufacturing.

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