Although I've done quite a bit with online marketing, website building, blogging, affiliate marketing etc., I'd never built an online store. This was the chance for me to do it. I asked my 3 kids if any of them wanted to start an online store. (aged 12, 13, 14 at the time). I only had one taker. I let her pick the niche and this is what she picked.
The reason of selling this business
I am going to start another online store that won't cause the friction this one has with my wife. When I work on the site, she thinks "i'm just staring at women in bathing suits" which is silly, but it is what it is. Plus, it was supposed to be a 50 / 50 venture with my daughter. It kind of is, but it kind of isn't. I worked on the site and SEO. She handled social media, but just doesn't spend the time I'd like her to. I now feel a regular job would be a better way for her to make money. We got a great start for you, but it's just time for someone with passion to take it to the next level.
What's involved in running this business
Sourcing products, writing product descriptions, adding photos to the site, adding alt text to photos etc.
This business was founded:over 1 year ago
Time to run this business:approximately 5 hours per week
Traffic and Performance
Avg. revenue /month
$64
Verified
Avg. sessions /month970Verified
Avg. profit /month
$30
Profit Margin46%
Avg. sales /month3
Other details about profit:The net profit was calculated based on total sales, minus wholesale cost, minus shipping, and minus the $29 per month Shopify fee.
Total revenue
$1,092
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
16,498Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$29
/month
Domain
$69
/year
Sale Includes
Physical inventory
Not Included
Logo and branding assets
Logo and branding assets
Personal support after sale
Not Included
Domain
Product photos
Product photos are already on the site and will be transferred.
Social media
Total followers5,988subscribers
Suppliers
Dropshipping via Oberlo/AliExpress
Mailing List
116subscribers
Seller‘s Advice
How to grow this business
SEO for sure. However, this has massive potential based on the traction I've already gotten. I'd move to paid advertising, but there is a conversion issue that I feel others might be better suited to fix first. We're using a dropship model from China. I'd try to source more items that ship from USA.
Share
SV
Shawn V.Current store owner
I started this store with my 14 year old daughter in 2019. I've done alot of work on the SEO & building the site, etc. No paid marketing at this point and YTD (today is July 21, 2020) we've had 8905 store sessions from search & social media. I'm selling b/c I have quite a few other sites for other niches. When I work on this site, it creates a bit of friction with my wife plus I intend to start another store in a niche that is REALLY exciting to me and won't have the friction and it will enable me to focus on the new store without friction.
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