All prices in USD
  • Avg. Revenue /month
    $1,250USD
  • Avg. Sessions /month4,272
  • Avg. Profit /month
    $1,027USD

Business Story

Why this business was started

This business was originally started up by a midwife in 2016 to bring a wide range of exciting baby and mother products to expectant and new mothers. We have products ranging from novelty baby clothing, funny baby rompers, maternity t-shirts, and photography props; to nursing pillows, baby carriers, baby keepsakes, and baby shower goods. Mama Directory offers a FREE worldwide shipping service so that no mother is excluded! We ship directly from suppliers - cutting out the middleman allows us to pass on the savings to YOU!

I bought this business to grow a blogging community of Mothers who can come together and share tips and tricks of being a mom, while also providing low cost baby apparel and items.

The reason of selling this business

I am selling this business because I transitioned to a new career and would like to focus solely on that. I was looking to be able to spend more time creating blogs and to create a discussion board where moms can share tips and tricks. We have drastically grown the website traffic and have increased the site from 800 monthly viewers to over 6,000 monthly viewers. Our social media following has also been built up and includes over 300,000 engaged monthly visitors across Pinterest, Facebook and Instagram. We have grown this by consistently posting new and exciting items, discussing blog posts, and interacting with customers. These platforms and the website continue to skyrocket up in impressions.

What's involved in running this business

Social media posts 5-7x a week per platform, managing sales quickly and effortlessly through Oberlo, shopping for new products to include in the store, updating pricing, responding to customer questions about orders.

Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $1,250USD
    Verified
  • Avg. Sessions /month4,272Verified
  • Avg. Profit /month
    $1,027USD
  • Profit Margin47%
  • Avg. Sales /month70

Other details about profit: We are sourcing products purely from Alibaba and Oberlo. Items are available via Shopify, Pinterest, Facebook, and Instagram.

Total revenue
$26,244USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
89,713Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $79USD
    /month
  • Domain
    $1.67USD
    /month
  • Oberlo
    $29USD
    /month
  • Facebook
    $10USD
    /month

Sale Includes

  • Physical inventory

    Not Included

  • Logo and branding assets

    All items will be transferred to the new owner including logo and branding, website domain (MamaDirectory.com), Google Analytics, Shopify store, Instagram account, Facebook account, and Pinterest Account. We will be sending over all passwords, directions and accounts to the new owner via documentation.

  • Personal support after sale

    We will provide support for the first 30 days after sale.

  • Domain

  • Product photos

    We will send over all accounts with passwords for easy access. All photos are included in the items currently in the store. New photos can be found via items that are uploaded from vendors.

  • Suppliers

  • Mailing list
  • Social Media
    Total followers40,000subscribers

Seller‘s Advice

How to grow this business

I would put more hours into the website in order to create thoughtful blogs and discussion boards. I would increase my social postings to 10+ posts per platform a week, while continuously finding new and exciting products. I would also look to partner with other baby brands to sell their products. Social media advertising will also be a key piece to growing this business to a new audience. With worldwide free shipping, the possibilities are endless.

Skills to have

General social media knowledge. Almost all information and skills needed for this blog can be found online through each platform.

Why use Exchange?

Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.