All prices in USD
$1,300
  • Avg. revenue /month
    $2,666
  • Avg. sessions /month13,029
  • Avg. profit /month
    $1,090
  • Inventory value
    $2,500

Business Story

Why this business was started

In 2015, we got tired of seeing our Instagram fans buy low quality fashion, so we decided to better. We do this by inspecting the clothes ourselves. Then we lovely package the clothes and make sure every customer is happy. Our public face and reputation was behind the brand. That's how we get loyal customers that stick around.

The reason of selling this business

We want to open up a new brand based on Canadian Manufacturing. This brand is all about Fast Fashion and no longer aligns perfectly with our moral compass.

However, we do want this brand kept alive and in good hands.

What's involved in running this business

  • Slowly build a catalogue of styles by sampling clothes from USA wholesalers in LA
  • Market them in a grassroots and frugal manner (free influencers)
  • Consider saving money by doing shipping yourself
  • Do NOT get trapped by "business guru advice" or hyped up tech, this is still a bootstrap business until you get to 1 order per 100 views
This business was founded: over 4 years ago
Time to run this business: approximately 12 hours per week

Description

General description

Selling store for the COST OF THE INVENTORY. Get this before black friday and simply make the money back!

Now you can get instant access 46,000 IG followers, 5000+ emails of previous orders, segemented audience lists, 4-5 star reviews and a custom designed theme. And most importantly, a trusted brand that gets residual traffic! Wow I'm having second thoughts on selling this!

The shop is ALREADY integrated with a cheap 3PL warehouse in Michigan so you can start stocking SKU's right away. It's completely scalable.

Marketing: we have years of branding as the store founder has 500k/25k on IG and YT. There are video reviews of the brand.

Challenges: rebranding is tough, you will have to keep nurturing the demographic and bring in a wide selection. Then slowly grow based on that collection. Keep costs low and you will succeed 100%.

You'd also get access to OUR contacts in the Chinese wholesale and shipping community.

What to know what this business is capable of? We have had over 4000+ orders. $54,000 and $35,000 in sales revenue for 2016-17. For 2018, we've STOPPED all ads and importing, and still sold $7.6k in 5 months. We literally took a 5 month vacation but they still want to buy stuff!! Talk about passive income!

For 2019, we've done a lot of experiments with business students, warehouses, software, etc. You can take all those lessons learned with you as I provide support.

Oh, btw, I'm not going away after I sell! I WANT YOU TO SUCCEED. This brand has a special connection to us and we're happy to provide additional free value.

PS. Please, NO lowballers, KEEP IT IN the Shopify EXCHANGE marketplace. No side deals. No drop-shipping experts. No inexperienced "theory crafters". If you are a straight shooter and make the transaction fast and easy, I will put extra post-transaction support work for you.

Why should someone buy this store?

Because it just takes some work and you'd have a mega scalable business. Piggy back on our 4 years of hard work!

How can the future owner improve the business?

Start importing new arrivals and stock them for free at your home. Marketing them by sending to the free influencers WE already experimented with. You MAIN ADVANTAGE over us is that you are based in the USA where shipping is fast and cheap. Us Canadians cannot compete with you on shipping. Focus on getting conversion rate to 1% (it's currently at 0.5%) and keep customer retention high.

What work have you put into the store?

Too much! Lots of 5* reviews, massive fan base, importing expertise, shipping tips and tricks!

Traffic and Performance

  • Avg. revenue /month
    $2,666
    Verified
  • Avg. sessions /month13,029Verified
  • Avg. profit /month
    $1,090
  • Inventory value
    $2,500
  • Profit Margin40%
  • Avg. sales /month10
Other details about profit: Very seasonal business, During Black Friday, Profit was $6000 for the month!
Total revenue
  • $143,964
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 703,619Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $60
      /month
    • Domain
      $100
      /year
    • Google Business Email
      $6
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      The BUNNY LOGO is NOT included in the brand.
    • Personal support after sale

      You will need guidance to build a well trusted business. Trust in fashion is very hard to come by. If you started a brand new store, you will need influencers with a huge following. This store was started this way as well. I will guide you and provide everything I know. Exact terms: phone support up to 2hrs / week for 2 months. 5hrs in the first week.
    • Domain

    • Product photos

      emails/dropbox
    • Social media

      Total followers46,000subscribers
    • Suppliers

    • Mailing List

      4,000subscribers

    Seller‘s Advice

    How to grow this business

    • Focus within the shop's current demographics (ie. vintage sweaters, vsco vibes, skirts, crop tops)
    • Do not buy into hyped up tech, just focus on build a catalogue of 50 evergreen styles first
    • Scaling does not equal profits! Profits have to come first, then you scale those profits
    • Focus on customer retention; not "sell and get out!"
    • Just carry cute stuff; you have to have the "eye" for it
    • Be based in USA, it will help you tremendously

    Skills to have

    • Experience in Female Fashion trends
    • Social Media
    • eCommerce

    Share

    PP
    Peter P.Current store owner
    Full time dad, former Engineer.

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