All prices in USD
  • Avg. revenue /month
    $13,190
  • Avg. sessions /month17,543
  • Avg. profit /month
    $2,950
  • Inventory value
    $13,500

Business Story

Why this business was started

Started this business as a part-time project to practice entrepreneurship and introduce high quality, affordable and meaningful men's bracelets to the market.

The reason of selling this business

I have recently graduated with a degree in computer science and I am looking for a more technical challenge to devote my time to. The challenges that remain are product design and marketing, which I am no longer passionate about. Due to this lack of motivation, I haven't been able to spend enough time on this business. Its potential would be better off with a new owner.

What's involved in running this business

Since the beginning, the focus has been to automate the day to day tasks, such that time can be spent on impactful activities. Our fulfilment warehouse automatically ships Shopify orders to customers. Customer service and order fulfilling (just takes one click after a manual check) is outsourced. We have an experienced accountant who handles the yearly accounts + VAT returns (everything is synced from Shopify automatically). Only activities left are: designing new products, communication with manufacturers, posting on social media and managing advertisement campaigns.

This business was founded: over 5 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $13,190
    Verified
  • Avg. sessions /month17,543Verified
  • Avg. profit /month
    $2,950
  • Inventory value
    $13,500
  • Profit Margin20%
  • Avg. sales /month300
Other details about profit: Holiday seasons, especially November, December are the most profitable, with January being the least profitable. All of our revenue is via Shopify, the profit numbers and advertising expenses are averages between 2018-2020. For the past 3 months, orders have averaged to 100 and profit to around $1500 monthly. Advertising has been low, at less than $1000 monthly. With more focus on the business, it is possible to increase these numbers significantly.
Total revenue
  • $870,573
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,157,887Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $185
      /month
    • Domain
      $10
      /year
    • Email marketing software, paid apps for customer service and store functionality
      $580
      /month
    • Facebook, Instagram, Google advertising
      $5,000
      /month
    • Accounting software with accountant
      $60
      /month
    • Outsourced customer service
      $300
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Vector logo files and banners used on homepage. Full rights to every single creative asset that we have.
    • Personal support after sale

      Explaining and giving advice on the day to day business operations for 3 months: existing ad accounts and campaigns, Instagram advertising, connecting with our manufacturers for new designs and restocks, fulfilment warehouse
    • Domain

    • Product photos

      Access to 300+ product photos (white background, natural backgrounds and wristshots) via Google Drive. Full rights to every single photo that we have.
    • Social media

      Total followers135,000subscribers
    • Suppliers

      Introduction and handover to manufacturers that have 3+ years experience producing our: leather pouches, certification cards, cardboard boxes, bracelets
    • Mailing List

      34,500subscribers

    Seller‘s Advice

    How to grow this business

    Introduce a steady flow of new design releases (e.g every few months). Constantly iterate on customer feedback to further refine every single product.

    Start creating more video content for posts and advertising on social media. Collaborate with influencers to create a global presence.

    Increase branding by focusing on donating part of profits to non-profits such as the Mars society.

    With enough scale, have fulfilment centers in many different parts of the world, for lower shipping costs and faster deliveries.

    Skills to have

    The new owner must be be passionate about designing jewelry and social media marketing (Facebook advertising, shoutouts on Instagram pages, influencer marketing etc.). The drive to create the best possible products and customer experience is very important.

    Share

    KO
    Kristo O.Current store owner

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