I started this drop shipping store in Mid February of 2018. I've put a lot of work into paid traffic thru instagram influencers as well as facebook ads. When using instagram influencers, I have been able to generate >50% margins with a 6-9% conversion rate. I do attribute a lot of the successes i've had to my ability to market, but I have also tried to form a legitimate brand which I think I have been relatively successful in doing. Along with the sale, you get an instagram account with about 330 followers, and a facebook page with about 75 likes. I haven't put as much time as I would've liked into growing my social media presence on facebook, so that could be improved upon. You will also get my facebook ads that I have set up. Facebook ads are the area with the most potential for this store. After 3 months of testing FB ads, I just became profitable within the last month and a half with facebook ads. I have experimented with different targeting as well as ad copy, offers, etc. and have finally been able to run successful FB ads. All of my traffic is paid traffic. I am selling this business because I have had success with this store but want to branch into another area of drop shipping in a different niche as well as focus more on affiliate marketing. If you have any questions, please don't hesitate to ask! Thanks.
Financials and traffic
Profit with instagram ads was closer to 60-70% margins. With facebook I started out break even for first two months or so, and the last month and a half I have been running profitable ads on Facebook. Facebook sales are about 1/2 of total sales for my store. Other 1/2 is from instagram. For the last 3 months I have been advertising solely on Facebook because of the scalability of the ads.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Ad costs vary greatly depending on advertising medium
This store has proven that it is a profitable store, and if someone with more experience with facebook ads can get the facebook ads more profitable, this store will generate more passive income. I have already proved that money can be made with this store via instagram influencers and facebook ads... I know that the products "work". Also, I have not spent much time on email marketing so I think that is something that whomever buys this store can take better advantage of.
How can the future owner improve the business?
Email marketing, improve FB ads.
What work have you put into the store?
I have put a lot of work into this store since I started in February. I have done lots of facebook ad testing and testing on different copy writing.
How many hours does it take to run this business per week?