Matching Miini is a fun and eclectic matching bomber jacket label for moms and their children. We have three unisex styles to cater for moms and sons and also matching bomber jackets for the families furry friends!! Yes that's right - we've created matching bomber jackets for the WHOLE family!
Financials and traffic
As I have returned to full time work I have no longer had time to put into sales and marketing so therefore sales have dropped in recent months
Average overall profit margin
Average number of sales/month
Value of inventory
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I initially put a lot of money into advertising but have since ceased all of this
(ie. Adwords, Facebook ads, etc.)
There are currently 14 adult jackets, 24 kids and 18 dog jackets
The store has great potential considering how popular matching or twinning is right now with parents and their children, kids and their pet dog or even childless women and their pets! However they are also sold separately so can be purchased individually. I do not have the money to put into marketing the brand and as I've now had to go back to full time work I no longer have the time to try and do it myself.
It also comes with the following Domains: www.matchingmiini.com www.matchingmiini.com.au www.matchingmini.com.au
As well as Office 365 and email address firstname.lastname@example.org
I have also designed three ridiculously hilarious and unusual unisex t shirt designs which I have the CAD's and tech packs for which I'm willing to hand over.
Will also include logo and all stationary.
How can the future owner improve the business?
A marketing background would be of benefit. We have had a lot of great press, featured in magazines and a newspaper article which generated sales. We have had bloggers post about our jackets with great feedback and engagement so I really believe someone with a marketing interest/background could really take this business somewhere!
What work have you put into the store?
I created the business in September 2016 and have had two separate ranges produced in China and Bali. I have completed marketing online courses, attended markets and maintained a strong Social Media presence up until recently when I had to return to full time work.
How many hours does it take to run this business per week?
I created Matching Miini in 2016 while holidaying in Vietnam. I'd recently had our first child and it was automatic of me to start dressing us the same. I had matching bomber jackets made for us while there and when I posted a pic of us on SM everyone wanted them, so I created our twinning brand. It's very sentimental to me but I no longer have the time to put into it and I just know it has great potential. I would love to see someone take this to where it needs to go. Rachel