The MATSO store was born from an idea of offering women and men the best quality of beauty and fashion products at affordable prices. Me and my business partner decided to start this business to be able to offer a wide variety of products related to beauty. The store has been running for 5 months and has gained massive popularity, especially on Instagram.
Hundreds of hours have been invested in the design of the website, including the services from a fashion designer graduate to help create the logo. An Instagram account has been created for the store and has amassed a pretty big following. The website has been tested for its usability and the necessary changes have been done to improve it. All the products on the store have been added manually and the pictures of each one as well. The store account has been linked with third-party applications such as one for upselling, and one for creating and offering clothing products for dropshipping.
The sale includes the store, Facebook and Instagram accounts, suppliers of the products, and a custom domain for the store.
This store uses a drop shipping model so we don’t have the costs of holding inventory.
The main advertising strategies have been social media campaigns. We have invested in Facebook ads and on Instagram campaigns with the help of fashion and beauty influencers.
I am selling the business because I no longer have the time available to run it due to the fact that I am now running a physical store.
PS: Im selling the store way below its valuation for it to sell quicker