- Avg. revenue /month$475
- Avg. sessions /month1,268
- Avg. profit /month$500
- Inventory value$200
Why this business was started
I thought it would be a good idea to have a site that was professionally designed to target a niche market which desired affordable, minimalist and timeless looking watches.
This is a drop shipping store that has the potential to move into white label once a big enough client base has been created, at this point with almost 1500 customers it is ripe to take to the next level.
The reason of selling this business
I have two other projects which I work on and take up all my time, so I can't give this site the effort it deserves.
What's involved in running this business
Approximately 5 hours per week are needed to manage the site, including processing orders using the Oberlo plugin (one click and it automatically creates the order), as well as customer support via email.
A Social Media Marketing campaign is needed to generate traffic and sales. I do have a blueprint on how this has been done successfully in the past, however there are many ways to market a fashion site.
Matte Black Online is a men's fashion accessories dropshipping site specializing in minimalist watches, as well as selling sunglasses, bracelets, bags and wallets.
The site is listed on Catch and Groupon Australia as well as Ebay and Amazon US.
An email list consisting of customers, abandoned carts and exit popup is at 1400 emails. There is a lot of potential there for a solid email marketing campaign as well as advertising on Facebook/Instagram.
Why should someone buy this store?
Promotions perform well to fashion conscious youth with a more limited budget. There is now a database of over 1800 which can be used for marketing purposes such as email marketing and Facebook Lookalike advertising.
200 posts have been made on Instagram, however there are photo assets worth thousands of dollars on hand for social media marketing. Untouched are Pinterest and Tumblr, and there are still a lot of photos unused on Facebook and Twitter.
The relationships with Groupon and Catch.com.au are solid and can be used for future sales.
One of our main suppliers brings out fashionable watches every season, he has a new line which has not been promoted yet and will do very well.
How can the future owner improve the business?
There are many marketing avenues that can be pursued, including an effective email or Facebook sales funnel, unfortunately I have not had the time to give this site the attention it needs.
Facebook advertising could be undertaken with the existing email database that the sale of the site comes with.
Affiliate marketing could go alot of further, with sites such as Groupon and Catch promoting these products already, there are other such sites that would do so. The relationships just need to be created.
There is a lot of potential that can be had on Instagram with influencers, unfortunately I was not able to pursue that avenue.
What work have you put into the store?
Building up Instagram followers to 4500.
Found channels for sales that result in profit.
Approximately 5 hours per week are needed to manage the site, including processing orders using the Oberlo plugin (one click and it automatically creates the order on, Social Media Marketing (fb ads etc) and basic customer support.
Traffic and Performance
- Avg. revenue /month$475Verified
- Avg. sessions /month1,268Verified
- Avg. profit /month$500
- Inventory value$200
- Profit Margin50%
- Avg. sales /month15
- Shopify plan
- Inventory warehouse
Logo and branding assets- The domain (which has Google rankings) - Shopify backend - Graphic designs for Facebook advertising - Professional photographs of the products - Customer database with 1400 entries - Social media accounts including 4500 followers on Instagram.
Personal support after saleNot Included
Product photosGoogle Drive with professional photos that can be used for marketing.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.