All prices in USD
  • Avg. revenue /month
    $6,882
  • Avg. sessions /month4,159
  • Avg. profit /month
    $1,471
  • Inventory value
    $1,000

Business Story

Why this business was started

I love home design and saw a gap in the children's decor market. Many of the better options for well-designed furniture were just available overseas and I wanted to bring this to the Canadian marketplace. The shop is well-loved with a high level of repeat customers.

The reason of selling this business

I'm moving personally to Toronto and have also been working full-time. Expanding this business requires more time and resources than I currently have available.

What's involved in running this business

It's been online only since January of 2019. Prior to that I had physical pop-ups combined with online. Adding products to the site, ordering new items in, stock management, social media selling, answering customer emails and questions, running email marketing campaigns, filling and shipping orders.

This business was founded: over 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,882
    Verified
  • Avg. sessions /month4,159Verified
  • Avg. profit /month
    $1,471
  • Inventory value
    $1,000
  • Profit Margin20%
  • Avg. sales /month30
Other details about profit: I've heavily invested in building the brand since inception in 2018, so most profits have gone back into advertising, influencer marketing, and other marketing activities. Sales increase the more you spend on social media and google-based marketing. I have scaled back marketing efforts over the last year considerably, but overall sales have not really decreased. It's at the stage where someone really needs to invest more time and money to have the business really grow.
Total revenue
  • $302,820
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 183,033Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $50
      /year
    • Email Marketing, Custom Shipping, Google Ads
      $100
      /month
    • Google Search
      $250
      /month
    • Shipping Costs
      $735
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All professionally designed logos and creative assets will be transferred with the sale. Physical outdoor signs are available for pop-ups.
    • Personal support after sale

      I would be available as needed for 6 months after the sale. I can assist with connections to suppliers, assist with introductions to key influencers like Jillian Harris, and help with store set-up and ongoing advice. Training I can provide is shopify set-up and maintenance, help with facebook advertising, advice on shipping and fulfilment.
    • Domain

    • Product photos

      All professional photography will be transferred with the sale.
    • Social media

      Total followers10,000subscribers
    • Suppliers

      I have fantastic relationships that I worked hard for with keys suppliers. The entire Ferm Living Catalogue could be added to the website, which would do well. We have currently turned off a lot of the furniture items on the site as I'm in moving prep - but the entire Oeuf line is available for drop ship. The entire OYOY line would also be available - there is a LOT of product growth available.
    • Mailing List

      2,100subscribers

    Seller‘s Advice

    How to grow this business

    This online store did quite well when combined with physical retail pop-ups (months with combined online and retail say $27k+ month in sales). I'd suggest this would be a great match for someone who wants to invest in a physical location and online. I have connections and contacts with many other designer wholesalers in Europe, but it would need investment into in order to expand stock offerings. I have entire lines to be added to the website that are not currently on the website. I have exceptional relationships with specialized and high-end vendors that took a lot of time to cultivate and I would love to pass those connections on to a new owner.

    Skills to have

    It would be great if the new owner was passionate about design and children's decor. This person would be well served to have expertise in online/digital marketing and social media marketing.

    Share

    AA
    Andrea A.Current store owner
    A design-forward mom who used Maude Kids as a creative outlet and passion project for her love of kids interiors. Currently located in Toronto ON, but this store has been run online from both BC and Alberta over the last 3 year span and gross sales of more than $380,000 CAD.

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