All prices in USD
$3,000USD
  • Avg. Revenue /month
    $47USD
  • Avg. Sessions /month184
  • Avg. Profit /month
    $42USD
  • Inventory value
    $5,000USD

Business Story

Why this business was started

Heather Maud Burkert and Carrie Maud Kelley of Greenlands Farm created a new kind of web store. A place that strives to deliver handmade farm products made with pure and simple ingredients, ingredients that reflect times gone by, back when things were produced and grown with the purity of nature and by hands rough from the use of tools. Maudie's Farm Mart is a mother daughter venture, carrying on family traditions of the farm lifestyle. After running a successful brick-and-mortar store (Greenlands Farm Store), Maud Kelley developed a completed web store in 2016 with the intention of closing the brick-and-mortar store in 2017 and moving completely to web sales for 2018. Please watch our video on the homepage: www.maudiesmart.com or go to https://youtu.be/TdPXZ4qfEx0

The reason of selling this business

Our vision unfortunately has been cut short due to unexpected health complications over the last 2 years, not long after the web site was developed. After coming to terms with the reality of what both Heather Maud and Carrie Maud can commit to, the website cannot continue under their ownership. All the ground work and development has been set up for a great online store: product design (trademarked logo and labels), site design (graphic art, product pictures and descriptions, FAQ, shipping, returns, etc.), social media accounts, etc. All someone needs to do is step into taking it over.

What's involved in running this business

Our typical work day for running Maudie’s Farm Mart includes marketing (product photos, social media, Mailchimp emails), making contacts in the local shops for carrying products (some may include national chains like Whole Foods and Earth Fare), making products, packaging, and fulfilling/shipping orders. We keep our inventory low as to provide freshly packaged items like teas and products with essential oils (soaps, lotions, candles, etc.). We do make many of our items by hand including the soaps, candles, body and home sprays, and deodorant. Our lotion bases are purchased in bulk and we add botanicals and essential oils to make them our own. Our organic teas are sourced through a quality wholesale tea company; we select teas and package them for resale. When orders come in, we pull the order from our inventory and package in a Maudie’s Farm Mart green shipping box for “farm to doorstep delivery”. Generally, each order takes 5 minutes to fulfill.

Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $47USD
    Verified
  • Avg. Sessions /month184Verified
  • Avg. Profit /month
    $42USD
  • Inventory value
    $5,000USD
  • Profit Margin25%
  • Avg. Sales /month4

Other details about profit: After running a successful brick-and-mortar store (Greenlands Farm Store), Maud Kelley developed a completed web store in 2016 with the intention of closing the brick-and-mortar store in 2017 and moving completely to web sales for 2018. The online store is just getting started.

Total revenue
$1,741USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
6,814Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $29USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Domain
    $1.67USD
    /month
  • Mailchimp
    $1USD
    /month
  • Facebook, Instagram
    $15USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

    We will also include a psd files for labels so you can edit as needed and have for renewing trademarked labels. All the labels used by Maudie’s Farm Mart are created by Maud Kelley, most of them hand-drawn and hand-rendered, each is unique and many are a throw-back to the 1940’s when hand drawn labels were most popular. The logo and many of the labels are registered trademarks. All trademarks will be transferred to new owners during sale (legal fees not included, if applicable).

  • Personal support after sale

    We are willing to offer support for 3 months after the sale of Maudie's Farm Mart for any questions regarding product resources, product packaging, psd label design files, and we are open to provide help in any way we can for other needs.

  • Domain

  • Product photos

    All product images found on the website of products can be given on a disc in jpg format.

  • Suppliers

    Not Included

  • Mailing list
    201subscribers
  • Social Media
    Total followers343subscribers

Seller‘s Advice

How to grow this business

Focus on marketing through social media (mostly Facebook and Instagram), contact health food stores to carry our products, and contact magazines that fit our typical followers to feature our products.

Skills to have

Most of the products we sell are relatively easy to make! If the new owner is not a hands on person, finding someone to make and package products would be advised.

MK
Maud K.Running this business for about 3 years
I have a great eye for product imaging, which is why Maudie's Farm Mart was created around products that have an attractive and unique visual appeal. I am also a believer in good ingredients make good products, that's why all our products are made with pure and simple ingredients. I hope to hand it off to someone with as great a vision for beautiful, honest products as I do.

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