All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month3,148
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I started max + moose 6 years ago after having my oldest. Muslin swaddle blankets were the only option back then and although they have some benefits- didnt work for everything I needed it to be. They would get snagged so easily, wouldnt stay tied around my neck when I was nursing, and looked trashed after only a few months of using them.

When I started making swaddle blankets- I wanted to make a quality swaddle that could be used for everything a new mom needs. I wanted it to be the swaddle she grabbed when she needed a nursing cover, to clean up spit up- or even a blowout, swaddlin... I started with bamboo jersey- which had stretch to it. Back then- that didnt exist. I knew I was on to something when I would get so many messages saying how the stretch was such a game changer. I liked the bamboo but knew there was a better option still, one day I was doing laundry and came across my favorite tshirt- which was made from Pima Cotton.

Our swaddles have evolved over the years and we have nailed down the perfect swaddle. Our swaddles are made with 100% pima cotton jersey. It is a high quality cotton that is naturally smooth and soft [perfect for newborns sensitive skin], it's easy to wash, and still looks like new after years of washing [no joke!]

The reason of selling this business

A year and a half ago, our 3 year old got diagnosed as being on the autism spectrum. Since then, I have been working with doctors and therapists to try and get her development where it needs to be. This alone has turned into a full time job. Which I am more than happy to do!

As much as I have wanted to keep up with max + moose the last year and a half, I just havent been able to. It has been a challenge to keep up on instagram posts- let alone creating and executing on marketing plans.

What's involved in running this business

Social media [mostly instagram, but would be beneficial to include facebook, pinterest, and youtube] We currently use a fulfillment center Ordering inventory + communicating with manufacturers when needed Collaborating with influencers + other small shops Creating and executing marketing plans

This business was founded: over 3 years ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month3,148Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin40%
  • Avg. sales /month75
Other details about profit: We have a very low return rate. 2020 we had less than 10 orders returned out of 872 orders. Moms as well as newborns instantly are obsessed from the first time they use our swaddles.
Total revenue
  • $155,062
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 132,248Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • klaviyo email marketing
    • Ad on apps, influencer marketing + website add on

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Different versions of logo, packaging files, and will be transferred to your preference
    • Personal support after sale

      3 months of getting you caught up on product knowledge, supplier knowledge, and branding to keep it consistent. As an ongoing basis, I will be available as a contractor to help with color selections for new lines as well as product development to introduce new products to fit under the max + moose name.
    • Domain

    • Product photos

      All product shoots will be yours to own and use to your discretion.
    • Social media

      Total followers28,000subscribers
    • Suppliers

      We basically use one manufacturer as a one stop shop, which we are happy to connect you with. We also use a few one off shops to help with packaging or odds and end that we are happy to get you contact with too.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Creating more of a presence on Pinterest, being more consistent with our email subscribers, and working with youtube influencers.


    Alyssa A.Current store owner
    Hi! I am Alyssa and I am a wife and mom to 3 young kids. I started max + moose when my oldest was 18 months and have since added 2 more little ones [who are 15 months apart] They are 7, 3, and 2. As you can imagine, it's pretty busy around here just keeping up with the kids. We enjoy spending time as a family being outside, traveling, and playing sports.


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