- Avg. revenue /month$3,692
- Avg. sessions /month3,148
- Avg. profit /month$1,500
- Inventory value$50,000
Why this business was started
I started max + moose 6 years ago after having my oldest. Muslin swaddle blankets were the only option back then and although they have some benefits- didnt work for everything I needed it to be. They would get snagged so easily, wouldnt stay tied around my neck when I was nursing, and looked trashed after only a few months of using them.
When I started making swaddle blankets- I wanted to make a quality swaddle that could be used for everything a new mom needs. I wanted it to be the swaddle she grabbed when she needed a nursing cover, to clean up spit up- or even a blowout, swaddlin... I started with bamboo jersey- which had stretch to it. Back then- that didnt exist. I knew I was on to something when I would get so many messages saying how the stretch was such a game changer. I liked the bamboo but knew there was a better option still, one day I was doing laundry and came across my favorite tshirt- which was made from Pima Cotton.
Our swaddles have evolved over the years and we have nailed down the perfect swaddle. Our swaddles are made with 100% pima cotton jersey. It is a high quality cotton that is naturally smooth and soft [perfect for newborns sensitive skin], it's easy to wash, and still looks like new after years of washing [no joke!]
The reason of selling this business
A year and a half ago, our 3 year old got diagnosed as being on the autism spectrum. Since then, I have been working with doctors and therapists to try and get her development where it needs to be. This alone has turned into a full time job. Which I am more than happy to do!
As much as I have wanted to keep up with max + moose the last year and a half, I just havent been able to. It has been a challenge to keep up on instagram posts- let alone creating and executing on marketing plans.
What's involved in running this business
Social media [mostly instagram, but would be beneficial to include facebook, pinterest, and youtube] We currently use a fulfillment center Ordering inventory + communicating with manufacturers when needed Collaborating with influencers + other small shops Creating and executing marketing plans
Traffic and Performance
- Avg. revenue /month$3,692Verified
- Avg. sessions /month3,148Verified
- Avg. profit /month$1,500
- Inventory value$50,000
- Profit Margin40%
- Avg. sales /month75
- Shopify plan
- Inventory warehouse
- klaviyo email marketing
- Ad on apps, influencer marketing + website add on
Logo and branding assetsDifferent versions of logo, packaging files, and will be transferred to your preference
Personal support after sale3 months of getting you caught up on product knowledge, supplier knowledge, and branding to keep it consistent. As an ongoing basis, I will be available as a contractor to help with color selections for new lines as well as product development to introduce new products to fit under the max + moose name.
Product photosAll product shoots will be yours to own and use to your discretion.
SuppliersWe basically use one manufacturer as a one stop shop, which we are happy to connect you with. We also use a few one off shops to help with packaging or odds and end that we are happy to get you contact with too.
How to grow this business
Creating more of a presence on Pinterest, being more consistent with our email subscribers, and working with youtube influencers.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.