SEO Manager- On page SEO, willing to do Off Page SEO
Also have hired her to do some product descriptions since I did not enjoy this part of the business.
I truly believe this is a great opportunity for the right person. The amount of sales and growth I saw in one year was really astounding considering that I am not that interested in this niche in general.
If someone is interested in the niche of bohemian style jewelry and clothing- this is a no brainer. I did not enjoy searching for new products or keeping up with the new fashion trends.
With over 16k followers on the Instagram page alone in less than a year and a half- the brand has a strong following. Average post engagement on instagram is between 300-500 likes per post.
I am selling the business because I have decided to focus on a business model that I have more interest in- flying drones.
The store is set up, the marketing funnels are there, there is a strong social media presence for instagram and lots of room for growth with the others.
The main things I would say that someone needs to thrive with this store are a basic understanding of product marketing and promotion and interest in the niche- bohemian, hippie, chakra clothing and jewelry.
If you have any prior experience with drop-shipping, that could potentially be helpful- but it is not necessary.
In addition, there is sometimes a need to respond to customer inquiries about typical drop-shipping issues etc.
This is something that could be easily farmed out to a freelancer once they know how to respond to inquires and wouldn't be a huge cost if there was a per reply cost basis or something similar.
This store/business has a lot of potential for the right person!!
A future owner can improve the business by
Adding more products from oberlo and aliexpress to the current niche product lineup.
Find and contact more key influencers on instagram and facebook to help promote the products.
Institute a membership program through the various memebership apps available on shopify that will provide several items each month for a monthly fee etc.
I have done some SEO but the business would potentially benefit from more SEO.
Extended the product line and grown the niche.
Created relationships with and worked with key instagram influencers in the niche (followers of 100k- 1 million)
Grown the instagram, twitter, Facebook, pinterest, and polyvore audiences.
On page SEO
Enhanced product descriptions and images
Enhanced themes and apps that make the store more functional
I am glad to explain some of the apps that help the store function in a more streamlined way- cart abandonment apps etc .