All prices in USD
$1,125
  • Avg. revenue /month
    $93
  • Avg. sessions /month510
  • Avg. profit /month
    $72
  • Inventory value
    $500

Business Story

Why this business was started

My business partner who runs [REDACTED] with me saw this as an opportunity. He created most of the properties and I allowed him to invest. We spent around $5,000 on the website, marketing and inventory and a couple months of work.

The reason of selling this business

We broke even and the business can run with a really simple model on a break even basis. With more work on social media, forums, affiliate marketing and brand ambassadors, this could be something big. But I don't have the time or interest to do all of that, and he doesn't either.

What's involved in running this business

Currently, 2 google ad campaigns and 2 facebook campaigns. Some simple remarketing and prospecting. But I would suggest going with a more social media centric approach.

The ad campaigns are setup to optimize, so google and facebook does the work. There is a huge variation of ad copy, so facebook and google will rotate as they see best. This would take maybe 1 hour to review per month.

You would need to manage inventory. This involves ordering about 50 pieces from the supplier and having it shipped to a fulfilment company. There are plenty integrated with shopify that are easy to use.

Depending on the growth you'd like to see, will determine how much time you put into social media efforts. As it stands there's no more then 2 hours a month required. But it's also not making money, and our ads are not running. So you can switch the ads on if you'd like or take a different approach.

You're essentially buying the digital assets, inventory, and a little bit of proof of concept in the revenue numbers. This business potential was barely explored because it's not something I can focus on.

This business was founded: 11 months ago

Traffic and Performance

  • Avg. revenue /month
    $93
    Verified
  • Avg. sessions /month510Verified
  • Avg. profit /month
    $72
  • Inventory value
    $500
  • Profit Margin70%
  • Avg. sales /month10
Other details about profit: The belt costs about $10 to land it in Canada. I would assume this is the same for the USA. Shipping is no more then $10. You can sell these for $79. The numbers above are not a great representation because the avg monthly revenue only accounts for 3 months of active advertising. This business will not generate income without active ad accounts. There were no digital ad marketing expenses outside of the months Jan-March.
Total revenue
  • $1,021
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 5,615Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $10
      /month
    • Domain
      $10
      /year
    • Facebook/Google
      $100
      /month
    • Warehouse fees
      $10
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will transfer it via Google Drive
    • Personal support after sale

      We will provide supplier setup, so you can confidently order to whichever warehouse you please. This will last for 3 months to ensure a smooth transition. We can setup one initial phone call for 2 hours, and a follow up each month thereafter for the 3 month duration. I can provide marketing advice to you or whatever you need during this time. I will also be available via email once per day for the first month.
    • Domain

    • Product photos

      We will transfer it via Google Drive
    • Social media

      Total followers300subscribers
    • Suppliers

      Very simple relationship. It will be an easy email introduction.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I would focus on social media. Affiliate marketing, review sites, forums.

    Skills to have

    Digital marketing Social Media Skills

    Share

    NN
    Nathan N.Current store owner
    I am an e-commerce entrepreneur. I have decided to focus all my efforts into [REDACTED] as it is taking up all my time and is most successful. MeltBelt was started to take advantage of the waist trainer market. It is a growing market with lots of potential. We have a solid supplier, inventory, and a roadmap for success, I just don't have the time or energy to manage and create something like this.

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