All prices in USD
  • Avg. revenue /month
    $222,783
  • Avg. sessions /month81,111
  • Avg. profit /month
    $10,000
  • Inventory value
    $75,000

Business Story

Why this business was started

In 2016, sequin pillows were becoming popular among interior designers and they were marketed mainly to adults. We saw an opportunity to create 'kids sequin pillows' with themes like mermaids; dinosaurs; superheroes, etc.

Our first pillow - IMAGINE Mermaid Pillow - generated $500,000+ in sales in it's first few weeks.

The reason of selling this business

We're building other businesses ([REDACTED]) and excited about putting more time & effort into those projects.

What's involved in running this business

What's involved in running the business depends largely on what areas of the business the new owner(s) want to manage day-to-day and what areas they want to outsource.

We've kept everything 'in-house' at different points in the business, and we've outsourced literally everything (except customer service) at other points.

In 2019, we kept everything in-house because we want to maximize profitability and have total control over the production and fulfillment. In 2020, we plan to outsource everything (if we don't sell the business) because we'd like to focus more on our other businesses.

This business was founded: almost 4 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $222,783
    Verified
  • Avg. sessions /month81,111Verified
  • Avg. profit /month
    $10,000
  • Inventory value
    $75,000
  • Profit Margin75%
  • Avg. sales /month500
Other details about profit: The numbers I've listed under 'Profit' are highly variable & seasonal. We make 80%+ of revenue/profit in Q4. For example, in 2017/2018, we chose to scale as fast & big as we could - spending $30+ to acquire the customer ($80 AOV) - in order to scale to ~12M in revenue. In 2019, we chose to focus on profitability instead of scale. We brought everything in house; we reduced our staff to (1) part-time employee & (2) virtual assistants & reduced our agency contractors from (3) to (0). As a result, our revenue is is much lower than last year but our profitability will be about the same or higher.
Total revenue
  • $10,470,807
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,812,229Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $300
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $1,000
      /month
    • Domain
      $10
      /year
    • Klaviyo and a few others
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox
    • Personal support after sale

      Negotiable. The truth is that we would love to see the new owner(s) succeed & we'll do as much as we can to help with that in the first few weeks or months, but instead of phone calls/meetings - we prefer to send training videos - recorded specifically for the new owner(s) - explaining the different aspects of the business and/or answering the new owner(s) questions.
    • Domain

    • Product photos

      Dropbox
    • Social media

      Total followers90,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      50,000subscribers

    Seller‘s Advice

    How to grow this business

    Introduce non-sequin pillows & related products to our 100,000+ customers; explore B2B opportunities with custom sequin pillows.

    In late 2019, we added a non-sequin pillow (a "pocket pillow") and it was well-received among our existing customers (about 200 orders). We've also begun marketing B2B and have received bulk orders from companies including Netflix and Amazon.

    Skills to have

    It depends on how much or little of the production/fulfillment the new owners would like to handle 'in house' but the knowledge/skills required are easily transferable.

    Share

    TS
    Tracy S.Current store owner
    My husband & I have been creating & running our own Shopify stores since 2009.

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