All prices in USD

Business Story

Why this business was started

I started this business because it was my dream to launch a mermaid/beach inspired store. Bikinis and mermaids are huge niches on social medias and it just seemed perfect to combine the two, but I wanted to run it differently than your typical store. What I wanted was to create a swim boutique with soul - one that supported smaller brands, sold only natural/vegan beauty products, and gave back a percentage of sales.

The store is all set up and ready to go and has strong branding. At this point all that's really needed is for it to be promoted.

The reason of selling this business

This a side project of mine that I've had sitting dormant for a long time - several months at least, probably well over a year to be honest. I grew attached to the concept and design and kept the store around, hoping to one day finally have enough time to regularly dedicate to running and marketing it, but I've finally accepted that it's best to let it go and hand it over to someone who can truly commit to it. The store has great potential and I wish I had time to do more with it, but unfortunately I don't. That's why I'm selling the store.

What's involved in running this business

  • Searching for products to add to store
  • Importing products, fixing the descriptions and adding any missing information (e.g. size guides, shipping times and return policies)
  • Fulfilling orders
  • Posting on social media
  • Running ads
This business was founded: over 1 year ago
Time to run this business: approximately 15 hours per week


  • Shopify plan
  • Domain
  • Facebook

Sale Includes

  • Physical inventory

    Not available for starter stores
  • Logo and branding assets

    I can email you the logo and social media cover photo.
  • Personal support after sale

    Up to one week of personal support, which entails answering any questions you may have and providing advice by email. If you think you require more support, let me know and we can negotiate this.
  • Domain

  • Product photos

    Not Included
  • Social media

    Total followers402subscribers
  • Suppliers

    Not available for starter stores
  • Mailing List


Seller‘s Advice

How to grow this business

(FYI, the screenshot is incorrect - please view actual website to see how store looks like)

I recommend reaching out to influencers.

Eventually you should invest profits into ordering custom made dropshipped swimwear so you'd have truly original products you can sell without worrying about price matching with competitors selling identical products. Profit margins would also be higher, meaning you could run better sales/deals. If you'd prefer to remain a retailer of brands, I would recommend personally reaching out to any brands you're interested in stocking so that you aren't limited by the offerings provided by the dropshipping apps on Shopify.


Sa S.Current store owner


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