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Merrifield Coffee Roasters

www.merrifieldcoffee.com
  • Avg. revenue /month
    $234
  • Avg. sessions /month206
  • Avg. profit /month
    $32

Business Story

Why this business was started

I decided to start this business in order to learn more about both coffee and commerce. I have learned a great deal about the various varieties of coffee, processing methods and the optimum way to roast coffee in order to highlight the positive attributes of each coffee. I have also learned how to successfully operate an e-commerce store.

The reason of selling this business

I have decided to sell my business as I will be relocating to an area that will not accommodate the business efficiently.

What's involved in running this business

Running this business involves sampling various coffees, ordering the desired coffee, roasting it, packaging and mailing the finalized product. We have a large focus on customer service and the fostering of these relationships is imperative to running this business.

This business was founded: over 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $234
    Verified
  • Avg. sessions /month206Verified
  • Avg. profit /month
    $32
  • Profit Margin12%
  • Avg. sales /month14
Other details about profit: While free US shipping is offered, on occasion, the finalized product is delivered directly to the customer.
Total revenue
  • $9,108
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 8,046Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $13
      /year
    • SEO and subscription app
      $43
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The logo will be transmitted via e-mail to the new owner and deleted from my computer. We have a “Live” Trademark with the USPTO which would also be transferred to the new owner. All social media photos would be available for use by the new owner.
    • Personal support after sale

      I am available to provide personal support (via e-mail) for one hour per week for 30 days after the completion of the sale.
    • Domain

    • Product photos

      The product photos will be transmitted via e-mail to the new owner and deleted from my computer.
    • Social media

      Total followers268subscribers
    • Suppliers

      I will provide contacts for our importer partners and non-profit that we work with.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I would focus on an expanded marketing effort including increasing the company’s social media presence. We have a positive relationship with an Instagram influencer who would be a positive asset in this goal.

    Skills to have

    If the new owner is roasting the coffee themselves (as I have been doing), a knowledge of the coffee roasting process, a reliable coffee roaster and quality coffee beans will be vital.

    MM
    Mary M.Current store owner
    I am a medical social worker by education and training with a passion for coffee roasting. I have been roasting coffee for personal consumption for the past seven years and decided to expand this skillset into the business world.

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