The concept of Milk Kids was born and created by modern mothers, to all the other mothers who didnt find childrens clothes as actual and neutral as we are these days. We launched 2 beautiful colections. Botanic Garden (Summer) & Horse (winter). Both were very unique and the customers usually say that, our type clothes are so hard to find, onde they are not "silly", or too serious as a "small adult" . They are just perfect! Milk Kids is inspired from that care and love that fill our soul with perspective and horizon since the first steps.
Financials and traffic
About the online store, the only period that can be evaluated is Oct. 2016 until Sept. 2017. After that we didnt have time to invest in order to increase the profits.
Also important: We have made a special event to launch the first collection, Botanic Garden, with a pop up store (a weekend) that we sell about R$12k. The performance of pop up store + the website is the perfect solution for this kind of business, because people need to "touch" the product, in order to know it better. Once you are able to explore a bit this "physical contact" the website will have great financial feedback increasing the volume. The other idea is to go strong on social media. This action can be really successful but requires time and knowledge about SM. I dont have neither, unfortunately !
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
The most hard thing to do is to create a real brand and all that comes with it (concept, logo...).
Milk Kids its all done ready "to go" ! Whole package. The Concept its all created and conected already, with the clothes, the social media and everything else.
The website it`s beautiful, and if you have a small % of money and time to spend working in the social media, the store will "explode".
How can the future owner improve the business?
I believe that, in order to save money on creation and design, he new owner can use the huge amount of graphic and beautiful prints that we have already (and never used) made with a renowned design office, that we can provide whit the "seling package" and create new models to "refresh" the website and social medias.
The perfect way to improve sales is to take part in small and important fairs. We have a very good historical about that.
What work have you put into the store?
My body and soul. I`ve dedicated with a partner 2 years of my life on that beautiful and delicate work, that I now, have to move on with other project of my life.
How many hours does it take to run this business per week?