This customized and unique dropshipping store was created about a year ago to serve the outdoor adventure market with products ranging from camping gear to technological products that paired nicely with offroading & outdoor fun. We strove to present useful, timely, and neat products to customers that spent time camping and offroading on the weekends. We weren't able to achieve product/market fit with the store, but the layout of the store is quite customized and can surely be of value to another entrepreneur looking to purchase a truly unique website layout. Also the 12 character domain name is short, sweet, and quite the catch. Not many valuable ".com" domains are still available, especially ones with common English words, so don't miss this short-lived opportunity!
Financials and traffic
From the slight revenue we earned, the gross profit margins for each unit was ~30%. Yet we weren't able to continue ad spend long enough to find a consistent revenue or profit margin. For these reasons it's difficult to estimate the store's profit. The given average profit/month and average number of orders/month aren't accurate, Shopify just requires a number to be filled in to publish the listing.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
We had an advertising budget on and off, but didn't stick with it as other projects began to take up more of our time. In order to make an advertising campaign succeed, we needed to continually A/B test ads and prune the unsuccessful ones. As our time grew more scarce, we couldn't oversee this process as well as we needed to and shut the ad campaign down.
The custom domain, MillenialMan.com, is valued at $1,432 by GoDaddy's leading valuation tool and is included with the purchase of this website. Also for those looking for a truly unique website that has been customized significantly (starting with the Venture free theme available via Shopify), this is the ideal digital asset for you. With the vast proliferation of websites occurring today, it's more important than ever to stand out from your competition, so choose MillenialMan.com to give you that edge!
How can the future owner improve the business?
I would suggest the future owner use the unique store layout to differentiate themselves from the competition and fill the store with their existing product line. Another massive opportunity for growth is to increase expenditures on paid marketing on Facebook and Instagram. The power of the Facebook Pixel can truly revolutionize the power of your store.
What work have you put into the store?
The one-of-a-kind desktop and mobile landing pages are customized e-commerce designs that truly differentiate your website from the other noise online. If you're looking for a unique looking website that differs from the stock layouts on Shopify or Squarespace, then this is a perfect business for you.
The page layout is ideal for 30-100 products and can be adapted to fit any niche you need, though our niche is currently in the outdoor adventure space.
How many hours does it take to run this business per week?
I am a serial entrepreneur who created this store as a way to learn more about the e-commerce business model, web design, and earn a few dollars along the way. I have another business that has been taking up all my time recently, so I am looking to sell these digital assets to someone who could put them to better use. When I'm not at my desk, I can usually be found kayaking, hiking, or riding a bike in some fashion, whether it's mountain biking or riding through an urban area.