All prices in USD
$20,350
  • Avg. revenue /month
    $19,907
  • Avg. sessions /month10,438
  • Avg. profit /month
    $531
  • Inventory value
    $1,000

Business Story

Why this business was started

Mindyana was started in 2015. We are not the original owners, but rather purchased the site in August 2017. The original seller started it both out of an interest in entrepreneurship and marketing, as well as an enthusiasm for meditation and Eastern spirituality. We bought it for similar reasons. The store was doing well, and Meg (who takes care of day-to-day management) has an interest in yoga and meditation.

The reason of selling this business

We do not have the marketing ability needed to meet our goals for this business. If we were comfortable making a small amount of profit per month, then we could keep it as-is. However, we believe that what this business needs to meet its potential is both stronger marketing skills and patience. Neither of us is able to provide that at this point, and our time is limited. Hence, we're moving on to other endeavors.

What's involved in running this business

Note that this business is primarily on a dropshipping model, with a small amount of inventory. Our suppliers are diversified, and do not depend on any one vendor or website.

Currently what's involved is order fulfillment, customer service, adding new products, sending promotional emails to the current list, and managing a simple Google Ads campaign. Meg currently does most tasks herself, but we do have part-time staff for fulfillment. At minimum it takes two hours per day to run if you do it all yourself, but that increases the more effort you put into the marketing. The original owner spent about 20-30 hours per week, with part-time fulfillment help (he ran the site as dropship-only).

This business was founded: almost 4 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $19,907
    Verified
  • Avg. sessions /month10,438Verified
  • Avg. profit /month
    $531
  • Inventory value
    $1,000
  • Profit Margin20%
  • Avg. sales /month80

Other details about profit: Profit provided is an estimate based on our current expenses and does not include advertising on Facebook, which we're not doing at the moment. Profit can vary substantially from month to month, especially advertising costs. For this business you can't really rely on Shopify's averages and need to see our Profit & Loss statement, which we can provide to serious potential buyers. There is room to trim expenses a little further. Profit margin after COGS is about 60%-65%. Note that while Shopify required a value for warehousing costs, the inventory is stored in Carl's home so we don't actually pay for this. Sharp drop in revenue and traffic coincides with our takeover of the business.

Total revenue
  • $895,828
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 469,751Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $155
      /month
    • Domain
      $13
      /year
    • Klaviyo & paid apps
      $479
      /month
    • Google Ads (historically has varied greatly)
      $315
      /month
    • Zapier & QuickBooks
      $51
      /month

    Sale Includes

    • Physical inventory
    • Logo and branding assetsLogo and all images used on website and social media. We will probably include this with other files in a compressed folder we'll pass along to you, but we can possibly transfer them another way if you prefer.
    • Personal support after saleMeg will provide up to 6 hours total of orientation calls within 30 days after the sale, to share her knowledge of the day-to-day management of the site, what she's learned, and to answer your questions.
    • Domain
    • Product photosMost of our product photos come from our suppliers, but we do have some unique images that we hired a photographer to do for us. Will be transferred in a compressed folder or via other method.
    • Social media
      Total followers63,320subscribers
    • Suppliers
    • Mailing list
      13,500subscribers

    Why use Exchange?

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    Verified listing data

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    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.