All prices in USD
  • Avg. Revenue /month
    $1,259USD
  • Avg. Sessions /month2,563
  • Avg. Profit /month
    $1,208USD

Description

General description

Mini Sands Boutique curates collections of cute and modern luxury children’s clothing, toys, and decor. Country-chic and urban coolness meet comfort. By sourcing our collections from designers around the world, we are able to provide the highest quality and unique products at fair prices. The site utilizes Oberlo for inventory and import features and is a dropship entity. The branding across social media and the website provide for high traffic volumes, in the top 5% of site traffic for sites launched during our launch period(per Shopify stats). We have not utilized paid media to date. Founded in 2018 by loving parents, who after eight years of infertility and loss were blessed with a family. Children are our true happiness.

Where did the name come from? Each year we take our children to the beach and watch them leave footprints in the sand. Time goes fast when they are young. "Mini" for their size, and "Sands," to represent the "sands of time," an everyday reminder to hold and cherish our children.

-Ramsey & Co.

Why should someone buy this store?

This is a proven startup that has generated traffic and sales without any marketing dollars and purely social media word-of-mouth. The products have been sorted, descriptions cleaned up, and evaluated to ensure the best retail mix by an established owner who currently owns a retail physical location. The navigation and products have been ordered and sorted according to the proper age and gender specifications. The site comes with all graphical/brand assets; including illustrator logo files, URLs(minisandsboutique.com, minisands.net, minisands.co, minisandsboutique.co, minisandsboutique.net & minisands.com, which is a super short and valuable URL) and the Facebook business page.(Instagram does not allow the transfer of accounts so this one will need to be started over by you, we will move forward with changing our existing Instagram account. Also we had 7,935 visitors to the site(the month of August) with the average order value of $56.43. The majority of sales came from the United States, with a distant three way tie for Canada, Australia and the UK. Traffic matches the sales geo-locations. We utilize Mailchimp for a series of abandoned cart emails (the first sent within an hour, the next the following day, and the last three days later). We convert a higher than average number of abandoned carts. The automation between Shopify, Oberlo, and using the Chrome plugins allows for easy ordering. It takes minutes to complete orders, allowing an individual to focus on marketing. We're selling the site to concentrate a second location of my family's existing brick and morter, plus we have three kids.

How can the future owner improve the business?

The site generates net annual sales projections based on August and Sept. 2018 of over $30k per year. A future owner can generate an additional $500 net sales per day by purely improving on an Instagram and Facebook account, introducing Pinterest, and a solid paid media strategy on social media channels. Additional a variety of Shopify apps have been added to the store to increase the sales funnel as well as abandon cart triggers for sales discounts. The apps include a universal sizing chart integrated app, an international currency app which converts the entire site's financial dominations to Euros, AU, and Pounds, mailchimp integration and a couple of others. We also utilize Mailchimp, as previously mentioned, and currently have over 400 unique users and have generate income from abandon cart emails as well as a variety of automated and non-automated emails to users and subscribers with measured orders from these activities.

What work have you put into the store?

We've rebuilt the entire navigation structure, brand identity, brand story, as well as the inventory and retail mix. The largest challenge has been dumping poor performing dropshippers in favor of dropshippers from Aliexpress who have a proven record. We have purged the good from the bad over the last 60 days and have a proven integration of stores and products that ship fast, on time, and offer high quality items. While doing this we've updated all descriptors and positions this site to appeal to Females 26 - 37 who typically shop higher end boutiques. On an average week it takes around 4-6 hours to do social media post and fullfil orders per week. Please note the brand story is a very personal family journey and this position/story in the about section will be removed as well as the photo of our family. Those items are not for sale.

Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $1,259USD
    Verified
  • Avg. Sessions /month2,563Verified
  • Avg. Profit /month
    $1,208USD
  • Profit Margin85%
  • Avg. Sales /month68

Other details about profit: During August we generated gross sales of $3,334.50, Sept. generated $3,400 gross sales. Prior to the last week of July the site was dormant and was not being supported via any social channels or activities; we went from a couple of hundred to $3k doing just Instagram activities. We anticipate once social channels are fully engaged and minimal marketing dollars are applied during peak shopping windows the average daily rate to exceed $300-$400 gross sales within a 60 day period, and $500-$600 gross sales within a 90 day period. We projected annualize sales to be $180,000 annually. We're using the estimated $500 per day gross sales annualized. This is an average per day gross sale estimate. The majority of our efforts were shown in August & Sept. with heavier posting via Instagram. In October we did less posting and haven't been as active.

Total revenue
$11,334USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
23,070Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $26USD
    /month
  • Domain
    $2.50USD
    /month

Sale Includes

  • Physical inventory

    Not Included

  • Logo and branding assets

    We will transfer everything that is a specific file via email and/or dropbox. Other items that require passwords, etc. will be emailed over. We can assist with the transfer, it's all pretty easy to get going. The transfers will occur via the Shopify escrow system which ensure a smooth transition.

  • Personal support after sale

    We are happy to walk you through the site setup, and the process of dropshipping.

  • Domain

  • Product photos

    All product photos currently loaded in the system will be included with the store. We also have a variety of design files we'll be uploading for the new owners use. This will be uploaded to dropbox or email. The transfers will occur via the Shopify's escrow system which ensure a smooth transition.

  • Suppliers

    Not Included

  • Mailing list
    400subscribers
  • Social Media
    Total followers3,600subscribers

Seller‘s Advice

How to grow this business

We would focus on growing our interactions on Instagram, expanded our Facebook marketplace efforts which have not been tapped to this point, and begin a Pinterest account. Our next step would be to introduce the use of a pixel for FB and IG, and allow for re-targeting. A dedicated boost budget would be created based the best selling items.

Skills to have

We had NO knowledge of dropshipping or shopify before we immersed ourselves in the process. It's very easy to ramp up on these technologies and make easy money. The exchange marketplace values this store at $7,880 USD.

RS
Ramsey S.Running this business for 10 months
I'm a successful business woman with a proven record for business startup. My true passion is fashion and with three children I understand what a elevated financial female shopper looks for in a brand and a product. This is the knowledge I've poured into this store. Please let us know if you have any questions at all.

Tags

Similar Businesses

Sold businesses

Our features for a secure experience

Exchange Trust

  • Verified revenue and traffic
  • Secure messaging platform
  • Escrow payment system
  • Dedicated migration team

Why use Exchange?

Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.