Mini Twinnie started as a side project as I was setting up a bricks and mortar shop in France. Aimed at the USA parents market, Mini Twinnie brings together collections of matching Parent and child clothing and accessories, jumping onto the rapidly growing social media and selfie trend of 'Mommy & Me', 'Daddy & Me' and 'Family Matching' clothing.
As a huge fan of instagram and pinterest myself, I just adore seeing Moms and Dads and celebrity families in perfectly twinned coordinated outfits with their children and babies. But searching separate stores for matching items in adult and children sizes can be a tiring for customers. Luckily Aliexpress has clocked on to this and there are hundreds of suppliers who now cater exactly to this. Mixed with a little searching around to piece adult and child collections together, Mini Twinnie has found a great brand identity in a fun and growing niche.
Current styles cover a huge range. From emulating pop rock hero's in jeans and slogan t-shirts, cool summer boho-chic dresses and shirts, funky patterned babygrow sets, and classic, timeless, vintage style accessories. From everyday rough and tumble wear, to outfits they might just outshine the host of the party in.
All ready for you to stamp your own style on!
Financials and traffic
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