All prices in USD
  • Avg. revenue /month
    $3,261
  • Avg. sessions /month4,664
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

After the offline store we had, the next step was to expand the business and open an online store in order to reach international customers. Thus in Dec 2017 after seeing big opportunities going internationally I started a dropshipping website for baby clothes and accessories. Probably everyone knows kids are growing fast so new clothes will need more often.

The reason of selling this business

I am still working 9-5 job where I was promoted as a project manager and many new responsibilities are allocated to me. The company I work for operates in different verticals and it's hard to manage everything just by myself. For sure it will be a person how will take care of my "little baby" (the mini mini shop) ;)

What's involved in running this business

Running this business is very easy, just you need to promote cool baby clothes (many are available within the store) via Facebook and fulfil the orders. Everything is done almost automatically via apps. You just need to confirm the address and payment. The app do everything else, fulfilling the orders, sending shipping updates via email, SMS or Messages. This is all about running a dropshipping business.

This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Description

General description

MiniMini brand was started August 2015 focusing on trending baby and children clothes. We have previous experience with local bricks and mortal store. We decided to focus on baby and children clothes because we wanted to sell products that are demand all round the year and keep our store busy always. However with offline store we are limited that’s why we decided to take the business to the new level. Then easiest way was to start a dropshipping MiniMini store in December 2017. Benefits of dropshipping is no need to stock inventory and huge varieties, so there is very little cost in running the business and you make money upfront before needing to spend money on the product which is great.

Our website is really well maintained, all product descriptions and names are touched by us so everything follow the same pattern. We run the blog posts so additional benefits and news help our clients to take the right decision.

So far we have established a great connection with our clients. Our customer service is perfect I can say, they respond to every case in less then 3-4 hours. Talking about numbers we have over 6% returning customers. This number grows every single day. The conversion rate (CR) is over 2% that means for every 50 visitor you will generate a sale. We have an email list of 1700 customers and subscribers and the store makes great money from emails alone.

Shopify Suggested Retail on this store is $23,670 we are selling it for only $5,000. If you have researched the baby clothes market probably you have noticed the trend is on the rise. This is the right time to own this store and take it to the next level.

Our partner in China is really good seller with prompt background and many positive feedbacks. Most orders are proceed and delivered within 8-12 days (standard shipping) and 3-5days (express shipping). We have great communication so if anything happen we solve the issue in no time. We tested few sellers until we find the right one. We really put a lot of work on this shop and we really want to sell it to responsive person whom will really take care of it.

We will onboard the new owner to make sure the transition is smooth and we will also help with mapping out a new winning strategy.

Why should someone buy this store?

  • Made more than $61000 in revenue
  • You can run this store with just 1-2 hour of work per day
  • There's a total of 3500 products added.
  • Average order value is $42
  • Repeat customer rate is 5.3%.
  • Facebook Account with Product catalogue
  • Facebook pixel has been implemented right from the start of the website
  • Abandoned cart email strategy with further discounts

How can the future owner improve the business?

Think about more promotions and sales channels. Instagram influencer are great way to expand. Focus more on email marketing with personal promotions. Every customer needs attention. Give it via email. Facebook advertising need to be more comprehensive. Look for new trendy clothes and promote them. People like new thinks don't be afraid to test. Google Adwords also need more attention. So far we only used retargeting and people searching for our brand minimini SEO need to be improved. We did a lot of work to make our products visible but need to be improved with link building and etc.

What work have you put into the store?

We improved the theme, add other gadgets like timer, trusted icons, remaining balance for free delivery (not from the apps), shipping calculator, blog posts, stock images, unique product name and descriptions, reviews, tags, other collections. Facebook product catalogue with over 25k products. We have an image optimizer so all pictures are SEO friendly.

Traffic and Performance

  • Avg. revenue /month
    $3,261
    Verified
  • Avg. sessions /month4,664Verified
  • Avg. profit /month
    $2,000
  • Profit Margin30%
  • Avg. sales /month200
Other details about profit: We run ads in Facebook and Google. The best thing of dropshipping is that you can reinvest the incomes straight away if you see potential. Currently we spent like $1000 on advertising. Most of it goes to Facebook.
Total revenue
  • $61,966
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 88,625Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $50
      /month
    • Domain
      $19
      /year
    • Oberlo
      $30
      /month
    • Facebook, Google
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Once the offer is submitted and payment processed we will start transferring everything like ads accounts, access to apps, images and etc. We will introduce you to our supplier so you can start great communication from day one.
    • Personal support after sale

      I will support the new owner for 1 month until the smooth transition is complete and everything runs normally. This include some advices and tips what should be done further in order to establish a sustainable business growth.
    • Domain

    • Product photos

      All pictures available within the store will be automatically transferred with the store.
    • Social media

      Total followers7,900subscribers
    • Suppliers

      Not Included
    • Mailing List

      1,700subscribers

    Seller‘s Advice

    Skills to have

    Probably the most important is being a marketeer basically. Knowledge of FB ads would be really helpful as the FB pixel is all set and gathered lots of data to work with.

    Share

    GK
    Geno K.Current store owner
    Owner of few websites. Currently working on other business where I was promoted and now as a Project Manger I have more responsibilities and less time.

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