All prices in USD

Minipet Online Designer Pet Accessory Store Australia

minipet.com.au
$28,840
  • Avg. revenue /month
    $1,950
  • Avg. sessions /month2,171
  • Avg. profit /month
    $1
  • Inventory value
    $10,000

Business Story

Why this business was started

After struggling to buy suitable apparel for my Chihuahua, I did my research and started Minipet! I identified a niche opportunity to supply Australian pet lovers with smaller pets top quality, Australian designed pet accessories and treats. Since starting the business it I have expanded the sizing range as many owners with larger pets wanted to buy the products. It has been a very enjoyable business to run.

The reason of selling this business

To become profitable, the Minipet business requires scaling. This is certainly possible however I have other business interests and do not have the time. For a person with the energy and time, this business could be highly successful. It would be very suitable for a person who was interested in growing an ecommerce business. I would love to continue but unfortunately it is not feasible

What's involved in running this business

To run this business you require the ability to maintain a Shopify store. Beyond this, tasks include: stock selection and ordering; customer service; negotiating freight contracts; managing inventory; updating social media channels; running EDM campaigns and managing finances through an application such as Xero.

This business was founded: over 3 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,950
    Verified
  • Avg. sessions /month2,171Verified
  • Avg. profit /month
    $1
  • Inventory value
    $10,000
  • Profit Margin45%
  • Avg. sales /month75
Other details about profit: Store profitability is dependant on volume.
Total revenue
  • $79,939
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 89,016Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $32
      /year
    • Klaviyo, Buffer, Zapier, Manychat, Recharge
      $254
      /month
    • Google Adwords, Facebook
      $480
      /month
    • Freight
      $600
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo, banner images, social media cover photos, promotional materials, physical store banners (for use at events) - to be transferred via email and physical handover
    • Personal support after sale

      I will offer support to the new owner for eight weeks from date of sale. This would be in the form of initial training and followed up with ongoing support when required.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers24,121subscribers
    • Suppliers

    • Mailing List

      2,900subscribers

    Seller‘s Advice

    How to grow this business

    To grow this business further I would develop offline opportunities with dog clubs, retirement homes and rescue services offering discounted arrangements, also attend regular events such as the Dog Lovers Show (Minipet attended in 2019). Also investment into marketing and building relationships with micro-influencers. Creation of rewards program and expansion of product range.

    Skills to have

    Ideally old fashioned customer service skills and pet care knowledge.

    Share

    CL
    Christine L.Current store owner
    By profession, I am a careers consultant! I am a pet lover, film and food lover and am passionate about delivering great service across all my businesses. I am proud of Minipet as it has developed an extremely loyal customer base, which I created through building relationships.

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