Make M.o.M. your own!
M.o.M. was created as a store to celebrate the beauty of being a mother. Predicated on refinements to traditional mother's rings, M.o.M. designed its line of proprietary jewelry and then extended into accessories marked with our signature "spiral of life". In only 9 months, M.o.M. grew an impressive social media presence and was lauded for being a retail concept unlike any other in the market. The web platform was an extension of its boutique brick-and-mortar presence in upscale Newport, Rhode Island.
Financials and traffic
Due to outside circumstances, M.o.M was only able to be open for 8 months. It was not given a legitimate opportunity for success.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Many of accessories are drop-shipped items produced and shipped on demand via Shopify vendors.
Retail space rental
Package sealed -
1400 onesies, 2400 infinity scarves, 79 designer bags are available for negotiation if desired by buyer
The market to celebrate the beauty of motherhood is massive and ever present. Making mother's rings as standard as the engagement ring is the goal. Our mother's rings are refined and stack elegantly, 1 ring per child. Every mom should have a ring representing each of their children. Marketing the celebration of motherhood at any age, not just when children are born, is critical. All the work to construct e-commerce has been done. The platform is easy to learn and run for anyone regardless of computer experience.
How can the future owner improve the business?
First, I am a male owner. I am a husband and father but now feel this enterprise should be under the control of a mother. A mom will be able to connect with the target audience in ways that I simply cannot. Second, my family is not independently wealthy and this great platform was not given enough time to grow (9 months). I am under 40 and need to be a more stable provider for my family. I do believe, that with time, and wise marketing, the M.o.M. brand could be powerful and hugely profitable as the margins on the products are at least 100% per product. I should not have taken on $2,500 of monthly brick and mortar expenses. Without a physical location, this business costs very little to operate. I would advise the new owner to use the constructed web platform exclusively which requires little to no inventory as it is all on-demand and custom jewelry. I will personally aid the new owner in getting acquainted with running the platform, transferring relationships to my jewelry manufacturer, and understanding trademarks owned. It is much simpler than it reads.
What work have you put into the store?
Incredible efforts were placed into creating elegant shopping experiences in both the web and brick and mortar aspects.