All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month4,303
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Travel and fashion have always been an inspiration for me, so turning it into a lifestyle business through social media came naturally.

The reason of selling this business

I've built and run the brand for over 10 years, and want to move onto the next chapter in my life. Fashion is no longer a passion and I've prioritised my health and well-being.

What's involved in running this business

Fulfilling orders, running the social media and ad campaigns, designing and producing new product lines.

This business was founded: over 11 years ago
Time to run this business: approximately 10 hours per week


General description

It is a direct to consumer brand that has existed since 2008. We used to be a wholesale business and pivoted to online in 2015. The majority of shoppers are from US, Hong Kong and Singapore. We have done brand collaborations with boutique hotels, skincare and footwear brands, selling through our platform with a lot of success.

Why should someone buy this store?

If you already own a portfolio of small brands they would like to add to. It has a captive audience woman aged 20's-50's with high disposable income, looking for unique designs.

How can the future owner improve the business?

Reinvent and diversify product range from handbags to other lifestyle products.

What work have you put into the store?

The value of the brand, the New and refreshed product line, customised shop design for an optimium user experience, marketing and social media content, a 2000+ database of customers.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month4,303Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month10
Other details about profit: Sales revenue is directly related to advertising fees spent. Sales has dropped because new products have not been released in 2020 and due to cutting advertising costs on social media.
Last 7 years revenue
  • $976,114
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 7 years traffic
  • 378,708Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Full set of brand identity, original content, photography, trademark registration in HK in 2 NICE classes and China in 15 NICE classes.
    • Personal support after sale

      Onboarding, weekly calls and monthly meeting to support smooth transition and handover.
    • Domain

    • Product photos

      All imagery transferred via Dropbox.
    • Social media

      Total followers17,000subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    By capturing the desire for the good life and by diversifying the collection to include wellness products.

    Skills to have

    The buyer should have manufacturer access to produce new inventory. Having a strong network in US or Europe will help grow the brand for later expansion to the Chinese market.


    Michelle L.Current store owner
    Based in Hong Kong, the ideal buyer is one that wants to expand it globally. I started the brand in 2008 from my dining room table and grew it into a wholesale and online business distributing from California to Paris to Hong Kong and Jeddah, capturing the wanderlust style of women all over the globe. With a strong brand awareness in Asia, a buyer with a strong US network would benefit.


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