All prices in USD
  • Avg. revenue /month
    $13,331
  • Avg. sessions /month4,872
  • Avg. profit /month
    $2,000
  • Inventory value
    $2,000

Business Story

Why this business was started

Travel and fashion have always been an inspiration for me, so turning it into a lifestyle business through social media came naturally.

The reason of selling this business

I've built and run the brand for over 10 years, and want to move onto the next chapter in my life. Fashion is no longer a passion and I've prioritised my health and well-being.

What's involved in running this business

Fulfilling orders, running the social media and ad campaigns, designing new products and product lines.

This business was founded: over 10 years ago
Time to run this business: approximately 10 hours per week

Description

General description

It is a direct to consumer brand platform that has existed since 2008. We used to be a wholesale business and pivoted to online and rebranded in 2015. The majority of shoppers are from US, Hong Kong and Singapore. We have done brand collaborations with boutique hotels, skincare and footwear brands, selling through our platform.

Why should someone buy this store?

It has a captive audience woman aged 30-40 with high disposable income.

How can the future owner improve the business?

Reinvent and diversify product range from handbags to other lifestyle products.

What work have you put into the store?

New and refreshed product line and logistics set up.

Traffic and Performance

  • Avg. revenue /month
    $13,331
    Verified
  • Avg. sessions /month4,872Verified
  • Avg. profit /month
    $2,000
  • Inventory value
    $2,000
  • Profit Margin50%
  • Avg. sales /month10
Other details about profit: Sales revenue is directly related to advertising fees spent. Sales has dropped because new products have not been released in 2020 and due to cutting advertising costs on social media.
Last 6 years revenue
  • $973,141
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 355,656Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $100
      /month
    • Domain
      $50
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Full set of brand identity, original content, photography, trademark registration in HK in 2 NICE classes and China in 15 NICE classes.
    • Personal support after sale

      Onboarding, weekly calls and monthly meeting to support smooth transition and handover.
    • Domain

    • Product photos

      All imagery transferred via Dropbox.
    • Social media

      Total followers17,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    By capturing the desire for the good life and by diversifying the collection to include wellness products.

    Skills to have

    Being able to tap into the hearts of a global customer. Having a strong network in US or Europe will help grow the business.

    Share

    ML
    Michelle L.Current store owner
    Based in Hong Kong, the ideal buyer is one that wants to expand it globally. I started the brand in 2008 from my dining room table and grew it into a wholesale and online business distributing from California to Paris to Hong Kong and Jeddah, capturing the wanderlust style of women all over the globe. With a strong brand awareness in Asia, a buyer with a strong US network would benefit.

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