Miss Maliboo

My partner and I have a passion for fashion. We saw a space in the market for affordable clothing and accessories and decided to give it a go. We already had another store at the time so this was merely a store to test different styles and designs. We put majority of our focus on our other store, however, in the months when we put emphasis on this store we were able to turnover €16,341 and €18,699 in October and November of 2018, respectively.

We are currently managing and growing 2 other stores as well as working on other projects which unfortunately has left us with no time to further progress Miss Maliboo.

Marketing - we use mainly our Instagram account as well as Instagram "influencers" to gain traffic to the website. We have no made much use of Facebook marketing, however we do retargeting via Facebook.

Fulfilling - all orders are stocked and fulfilled via Oberlo - an extremely intuitive and easy system to operate. We hold no stock as we drop ship all products.

Website Maintenance - there is little maintenance required on the website, apart from when you want to advertise certain sales or display offers. The website, collections, and products have all been set up well in order to make the ordering process for customers simple. Tracking information is sent automatically to customers

Miss Maliboo offers great growth potential with its excellent branding possibilities. The Instagram account will be included in the sale and currently has 54,000 followers.

Over the next 5 years we would continue to search and find on trend accessories and clothing which would allow Miss Mailboo to continue its excellent growth into the future. We would continue utilise Instagram influencer marketing as we have found it to be the main driver of traffic for our business.

Although previous experience with running an online store or website would be beneficial it would by no means be necessary. We have already set up the store and have been running it for 2 years so only basic work would need to be carried out. Everything we know was learned through running our Shopify stores so we did not have previous website experience. The Shopify support network is amazing too with very helpful tutorials.

A basic understanding of Facebook and Instagram marketing would be beneficial to prospective buyers. If you have the right marketing skills you would be able to do extremely well with this store, however we too started with very little marketing skill so don’t think it is essential.