All prices in USD
  • Avg. revenue /month
    $1,978
  • Avg. sessions /month3,287
  • Avg. profit /month
    $600
  • Inventory value
    $6,000

Description

General description

Mitz Kids is an exciting and profitable established clothing brand that manufactures fun and educational clothes for kids. This is a great investment opportunity for a new entrepreneur OR an existing store/brand that would like to expand their product offering.

We have grown this business to an average monthly profit of around $2,000 from a strong and loyal customer base. We have many great product/brand reviews, and have an engaged social media audience of over 11k followers and an email audience over 7k subscribers. The vast majority of our sales come from organic, word-of-mouth and email campaign sales. We have not fully tested the digital advertising market, and someone who is experienced in online advertising will be able to quickly and easily scale this business.

About the brand:

The two founders started this company in 2016 via a successful Kickstarter campaign (which still drives traffic to this day). Many parents fell in love with our mission of providing fun, educational clothing free from gender stereotypes for young girls and boys alike. Our first most popular product was our Dinosaur Dress with 3D spikes down the back.

Parents love these clothing items with 3D elements and we then brought that idea to our Rainbow and Dark Dinosaur lines. We would highly recommend that the next owners also explore this avenue for new products, and given our established supplier network, introducing new products would be a breeze.

Why we’re selling:

We have bootstrapped this business from the beginning. In the two years since funding on Kickstarter, the two founders have worked on this project as a part-time gig and have grown the revenue and traffic. One of the founders comes from a background in education and the other in backend web development - neither had a strong background in digital marketing, which any ecommerce company needs to scale. The founders no longer have the time the brand needs to really succeed. We would rather see someone create a successful business than for it to sit idly by (albeit, still generating a nice profit per month).

This opens up a great investment opportunity for someone to buy an established kids clothing line, and easily scale this business.

Why should someone buy this store?

Mitz Kids is ready to be scaled to the next level. Everything from the supplier network to the website has been established. Now, it just needs an individual or team who knows their way around digital marketing to scale the business. With the brief Facebook Ads testing we did for one month during the Holiday season 2017, we were able to easily achieve a 3.0x RoaS with a Customer Acquisition Cost of less than $15.

Additionally, both founders will be fully committed to getting the store, inventory, ideas and much more transferred to the new owners. As the founders are close to the brand, we will happily provide ideas, brainstorming and more as you further scale this business.

How can the future owner improve the business?

While this business can maintain itself and kick off a profit as-is, there are quite a few opportunities for a future owner to improve the business:

1.) SEO - writing additional blog articles, getting more backlinks, etc.

2.) Design Enhancements - As neither of the current founders come from a graphic design background, there are many opportunities to increase sales simply by integrating a new design or modifying the existing theme.

3.) Automated Email Marketing

4.) Social Media Marketing

5.) Testing and Launching New Product Lines - Use our established and well-documented supply network to introduce new styles, patterns and designs as frequently as you would like.

6.) Reduce COGS - Import already cut and sewn dresses, resell other brands, implement dropshipping

7.) Cross-Sell - Introduce toys, shoes, or other related items that the parenting audience would be interested in.

8.) Add Dropshipping of cross-sell items, new designs or similar.

9.) Influencer Marketing

As you can see, we have many ideas on how you can further scale this business and the founders will happily go over all of this information in more detail to an interested party.

What work have you put into the store?

We have built a custom theme. We can make additional changes to this theme or assist in installing a new theme for a new customer. We have A/B tested many aspects of the website and it converts well at its current state.

Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,978
    Verified
  • Avg. sessions /month3,287Verified
  • Avg. profit /month
    $600
  • Inventory value
    $6,000
  • Profit Margin25%
  • Avg. sales /month60

Other details about profit: Based on 12 month averages. Profit margins between 25 - 40%. Please note, we have communicated with international suppliers and profit margins can realistically increase to up to 70% by pursuing an all-in-one production process.

Total revenue
  • $94,944
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 157,822Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $100
      /month
    • Domain
      $10
      /year
    • MailChimp, FB Messenger Recart
      $108
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    • Google Shopping
      $250
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    Sale Includes

    • Physical inventory
    • Logo and branding assetsWe will transfer our logos (in PNG, AI, and any other format) as well as our branding guidelines we had created through a professional agency. This includes additional icons, graphics and a document explaining everything. We will also hand over all of our social media accounts.
    • Personal support after saleBoth owners will provide support for 2 months. We will help with the swapping of the manufacturers and other resources. We will also explain the business inside and out as well as provide marketing, operational and any other support requested.
    • Domain
    • Product photosAll of our product photos are unique and will be transferred along with the website. You can either download these from the website, or we can do so beforehand and send along as a zip file.
    • Suppliers
    • Mailing list
      7,389subscribers
    • Social Media
      Total followers11,800subscribers

    Seller‘s Advice

    How to grow this business

    We would continue to develop new, relevant patterns and develop an advertising/marketing plan to capture new sales. We also have a ton of requests from potential wholesalers and dropshippers and would expand into those areas as well.

    AL
    Austin L.Running this business for almost 4 years
    Austin and Amandine founded Mitz Kids in 2015 when Amandine couldn't find a dinosaur dress for her daughter in store. Austin, based in the greater NYC area, is the Business Manager focusing on scaling and streamlining the business operations. Amandine is the Creative Director of Mitz Kids. She focuses on creating new clothing designs, marketing, cross collaborations and PR.

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