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$6,000 USD

Mntn & Moon

mntnandmoon.com

Appears in Home and furniture , Pennsylvania, United States, Established businesses, Medium Business, Businesses using Shipstation for Sale, Business and Franchises under $10,000

General description

Mntn & Moon was started in November 2015 on Shopify. We offer handcrafted blankets with a couple additional outdoor products. The brand does well in the Outdoor niche but can also thrive in Home and Gifts categories.

The brand has an established presence on Instagram and Pinterest with 3,545 followers combined and tens of thousands of re-pins on our Pinterest. Pinterest is a main driver of sales with each pin linking directly back to our product pages. Instagram is also a great source of traffic and sales as customers like to share photos of our products in their feed. The brand does have a Facebook page (with 303 page likes) but it is not currently active. All social media accounts will be included in sale.

E-mail list includes 804 total subscribers and is currently only used during holidays to promote sales events. The mailing list is managed with MailChimp.

Traffic is a nice mix of organic, direct, with very little paid traffic from Pinterest ads.

Social media and Google search are the main sales drivers with 61% of traffic coming from social media and 22% from organic search (Google, Bing, etc).

Average Monthly Profit $537.45 USD (over 12 Months) Average Profit margin 38% Average Monthly Order Volume is 27 orders (over 12 Months) with peak sales being in Q4 (September through December) during the holiday season in the United States.

This business is perfect for anyone who wants an established business with all of the ground work covered. There is plenty of opportunity to drive sales through social media, online ads and publisher/influencer marketing.

Currently, the business is only worked on ~3 hours a week. Time is spent answering customer service e-mails, shipping orders and prepping inventory for sale. Unfortunately we (current owners) do not have the time to work on the business more than a few hours a week. This makes Mntn & Moon the perfect opportunity for a new owner to take the business to the next level.

Financials and traffic

Financials calculated from a 12-month period (August 2017 to July 2018)

Average profit/month

$537 USD

Average overall profit margin

38%

Average number of sales/month

27

Value of inventory

$1,200 USD

Average Monthly revenue

$1,169.00 USD

Average Monthly traffic

1,275 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Monthly subscription costs are from August 2017 to July 2018. CURRENT SUBSCRIPTION COSTS ARE ONLY $5 MONTH after one marketplace app was deleted.

Expense item

Cost

Shopify plan

$49.00/month

Subscriptions (ie. Mailchimp, apps)

$45.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$1.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

mntnandmoon

Instagram

mntnandmoon

Pinterest

mntnandmoon

Mailing list

804 subscribers

Social media followers

3,878 people

Q & A

Why should someone buy this store?

Mntn & Moon is perfect for anyone who wants an already established e-commerce brand so they can focus on marketing, expanding the business and driving sales.

If purchased before the end of the year the new owner can take advantage of the increase in sales during the Q4 holiday season. Online retail has a boost in sales around the holidays and Mntn & Moon is no exception. There is a big opportunity for a new owner who is willing to put in the time and effort into online ads, increasing the brand’s social media presence, and working with publications/influencers to really drive sales this holiday season.

How can the future owner improve the business?

The brand currently suffers from lack of time from the owners. Time is needed to grow the brand to the next level. This includes establishing relationships with publications and social media influencers to promote the brand as well as putting more time into the brand’s social media presence. Facebook also presents a good opportunity for growth.

What work have you put into the store?

All of the groundwork has already been done. We have established a social media presence on Instagram and Pinterest with 3,545 followers combined. Some of our pins on Pinterest have tens of thousands of repins and are a great source of organic traffic.

Website and store design, logo design and branding has all been covered so that a new owner can focus on driving sales and growing the brand.

How many hours does it take to run this business per week?

3 hours

$6,000 USD

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