• Avg. Revenue /month
    $1,115USD
  • Avg. Sessions /month1,251
  • Avg. Profit /month
    $537USD
  • Inventory value
    $1,200USD
Description

General description

Mntn & Moon was started in November 2015 on Shopify. We offer handcrafted blankets with a couple additional outdoor products. The brand does well in the Outdoor niche but can also thrive in Home and Gifts categories.

The brand has an established presence on Instagram and Pinterest with 3,545 followers combined and tens of thousands of re-pins on our Pinterest. Pinterest is a main driver of sales with each pin linking directly back to our product pages. Instagram is also a great source of traffic and sales as customers like to share photos of our products in their feed. The brand does have a Facebook page (with 303 page likes) but it is not currently active. All social media accounts will be included in sale.

E-mail list includes 804 total subscribers and is currently only used during holidays to promote sales events. The mailing list is managed with MailChimp.

Traffic is a nice mix of organic, direct, with very little paid traffic from Pinterest ads.

Social media and Google search are the main sales drivers with 61% of traffic coming from social media and 22% from organic search (Google, Bing, etc).

Average Monthly Profit $537.45 USD (over 12 Months) Average Profit margin 38% Average Monthly Order Volume is 27 orders (over 12 Months) with peak sales being in Q4 (September through December) during the holiday season in the United States.

This business is perfect for anyone who wants an established business with all of the ground work covered. There is plenty of opportunity to drive sales through social media, online ads and publisher/influencer marketing.

Currently, the business is only worked on ~3 hours a week. Time is spent answering customer service e-mails, shipping orders and prepping inventory for sale. Unfortunately we (current owners) do not have the time to work on the business more than a few hours a week. This makes Mntn & Moon the perfect opportunity for a new owner to take the business to the next level.

Why should someone buy this store?

Mntn & Moon is perfect for anyone who wants an already established e-commerce brand so they can focus on marketing, expanding the business and driving sales.

If purchased before the end of the year the new owner can take advantage of the increase in sales during the Q4 holiday season. Online retail has a boost in sales around the holidays and Mntn & Moon is no exception. There is a big opportunity for a new owner who is willing to put in the time and effort into online ads, increasing the brand’s social media presence, and working with publications/influencers to really drive sales this holiday season.

How can the future owner improve the business?

The brand currently suffers from lack of time from the owners. Time is needed to grow the brand to the next level. This includes establishing relationships with publications and social media influencers to promote the brand as well as putting more time into the brand’s social media presence. Facebook also presents a good opportunity for growth.

What work have you put into the store?

All of the groundwork has already been done. We have established a social media presence on Instagram and Pinterest with 3,545 followers combined. Some of our pins on Pinterest have tens of thousands of repins and are a great source of organic traffic.

Website and store design, logo design and branding has all been covered so that a new owner can focus on driving sales and growing the brand.

Time to run this business: approximately 3 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $1,115USD
    Verified
  • Avg. Sessions /month1,251Verified
  • Avg. Profit /month
    $537USD
  • Inventory value
    $1,200USD
  • Profit Margin38%
  • Avg. Sales /month27
Total revenue
$40,136USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
45,040Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
  • Shopify plan
    $49USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Domain
    $1.17USD
    /month
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

    Not Included

  • Social Media

    Total followers3,878subscribers