All prices in USD
  • Avg. revenue /month
    $3,867
  • Avg. sessions /month14,718
  • Avg. profit /month
    $550

Business Story

Why this business was started

After years of analyzing and buying bikinis and swimsuits, we noticed that particularly in Portugal, it would be very hard to find a swimwear brand that was at the same time affordable, fashionable and unique. There was something missing and we decided to fill that gap. With that problem in mind, we focused on offering a large selection of distinctive swimwear at very affordable prices, always focusing on transmitting a summer feeling that would last all year round.

The reason of selling this business

After a significant growth of 448% in the months between February and June, our business aspired to grow even more and it started taking even more time, effort and money. Unfortunately, we at the Mohana Swimwear team, have been lacking the resources our company needed to continue to grow, so we started facing a slow down in our sales and profit. As we are planning on moving to different cities soon, we won't be able to work as a team anymore and won't have the time that this business requires to continue growing in its full potential. As the case may be and believing in the values and potential of our business, we are looking for someone to take over and give it a new life, so it continues to evolve even more.

What's involved in running this business

It all starts with the creative process of researching products and building coherent and beautiful collections within the company values. Running advertising campaigns on facebook and instagram is a 'must know' to market the products, as well as fullfilling all the orders. Customer care is essential, as well as updating social media and creating engagement.

This business was founded: over 1 year ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,867
    Verified
  • Avg. sessions /month14,718Verified
  • Avg. profit /month
    $550
  • Profit Margin12%
  • Avg. sales /month251
Other details about profit: We have experienced a major growth between February and June of 2018, comparing to the months before. We also received some products for exchange of sizes or colors that we sold in our social media as "direct deliveries" where we would charge a little bit more, but send it immediately in the normal mail, and it would be delivered much faster.
Total revenue
  • $81,212
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 309,089Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $150
      /month
    • Domain
      $14
      /year
    • Facebook
      $1,600
      /month
    • Apps
      $39
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The logo will be sent to the new owner as well as all the values and assets of the brand to be freely used.
    • Personal support after sale

      We will also be more than happy to support and explain everything you need for the duration of 15 weeks after the sale, via email. We also have a worker that is part of our staff that handles customer care via email that will also help you.
    • Domain

    • Product photos

      All the photos used in the product pages and ads will be sent to the new owner. Note that most of the images are already in the store.
    • Social media

      Total followers3,624subscribers
    • Suppliers

      Not Included
    • Mailing List

      7,220subscribers

    Seller‘s Advice

    How to grow this business

    The Mohana Swimwear plan was to successfully sell to at least 10 more countries in Europe and expand our sales inside the United States. Our efforts in scaling the ads and expanding the countries have been successful and if the money and time is invested, it will continue to grow. We were also starting to work with our suppliers to personalize some of our existing swimwear, so we could improve the fitting and details of our products, based on customer reviews and opinions. We would also like to increase our profit percentage by 5%.

    Skills to have

    There should be a passion within summer fashion and swimwear, as our values focus on transmitting an everlasting summer feeling and uniqueness that can only be achieved when managed with affection and true belief in the cause. Some basic shopify and facebook ads knowledge should be useful, but we are more than happy to provide every information and teach what we learned with our experience!

    Mm
    Mohana m.Current store owner
    Mohana Swimwear was born in January 2018 in the warm beaches of Portugal, dreaming about the Hawaiian culture and way of living. We believed that, with our summer focused mindset and beach culture, we could inspire people from all over the world with the most unique and affordable swimwear. With over 3300 followers on Instagram, 6400 newsletter subscribers and more than 3500 customers from over 10 different countries, we have dedicated our entire existence in changing people's summer, starting with a bikini.

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