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$57,000 USD

Molle & Alice

molleandalice.com

Appears in Sports and recreation , United States, Ohio, Established stores, Large Business, Business and Franchises under $100,000, Dropified Stores for Sale, WC Fulfillment Stores for Sale

General description

Molle & Alice are a couple of strong, out going ladies who want to share there love of the outdoors with you. They want to show you beautiful places around the globe and ways to keep the environment natural. We provide quality products at the best prices possible so that individuals, families, and organizations can get a chance to experience and discover the outdoors.
Molle and Alice are portrayed as a couple of strong women but are also styles of backpacks. The idea is for subliminal messaging. Molle, Molle, Molle, Alice, Alice, Alice - buy backpack. When going into to nature you should be prepared, we have what you need to be prepared. The target audience has been peppers, nature lovers, and environmental protection.

My favorite app I use is EcomShipper. It is a paid app that I have for free, (I got in during beta trial). It can change shipping prices for individual products. Product Upsell by bold apps is another app used that is very helpful.

The store recently hit the $100k in sales with an advertising budget of $46k. There is defiantly room for improvement but a goal has been met.

Molle & Alice will come with:
- 3 domains [REDACTED] [REDACTED] and [REDACTED]
- Facebook fan page Molle & Alice
- Facebook seasoned pixel with all the buyer info
- Instagram account
- Pintrest account
- 170k email list separated by environmentally friendly, parents who by for child, and nature lovers

Financials and traffic

Profits could be larger if I would have known how to scale my budget better. I spend more time growing other area's of the website instead of the most important area, financials.

Average profit/month

$1,000 USD

Average overall profit margin

2%

Average number of sales/month

1,019

Lifetime revenue

$99,961.00 USD

Lifetime traffic

139,914 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I have spent more money on Facebook ads than I should have. Moving forward I will be cutting back my Facebook advertising cost to increase profits

Expense item

Cost

Shopify plan

$30.00/month

Subscriptions (ie. Mailchimp, apps)

$80.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$10,000.00/month

Domain

$2.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

molleandalice

Instagram

molleandalice

Pinterest

molleandalice

Mailing list

5,678 subscribers

Social media followers

1,566 people

Q & A

Why should someone buy this store?

The foundation has been laid for someone with a team to be able to take it to the next level. In the right hands this can easily become a 7 figure store. It is being listed leading into the fourth quarter of the year so the buyer can maximize there revenue as quick as possible.

How can the future owner improve the business?

Being one person doing this has become a struggle keeping up with the growth. The next owner should be prepared to make daily post to the Facebook, Instagram, and Pinterest M&A accounts. The new buyer should setup a messenger bot for automatic responses to questions and a way to run advertising on messenger for free. Customer service is an area I have struggled, so that needs improvement.

What work have you put into the store?

The store was created November 2017 and has grown into a beautiful website. Email collection with auto responders are setup. Print on demand is set up to auto fulfill. Social media accounts are set up, Facebook, Instagram, Pinterest. I try and post daily on all social media channels.

How many hours does it take to run this business per week?

40 hours

$57,000 USD

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