All prices in USD
  • Avg. revenue /month
    $756
  • Avg. sessions /month652
  • Avg. profit /month
    $87
  • Inventory value
    $2,000

Business Story

Why this business was started

We started the business from identifying a painpoint first hand which is that postpartum physical and mental experiences, rest and recovery remain very mysterious, misunderstood and even stigmatized in Canada. Further, purchasing items to assemble a postpartum care kit for friends for their baby showers (the top reason people buy) is incredibly onerous and expensive. Products are found across multiple stores and in undesirable quantities for example. With Mom Friends we asked moms what they needed, we sourced it (locally where possible), assembled and shipped it. We fixed the problems of convenience and product 'fit' for people looking to gift postpartum care.

The reason of selling this business

We always said we would be in it for 5 years. Always have an exit startegy :) We have moved on from being new parents ourselves and would like to focus on the next stage of our entrepreneurial journeys.

What's involved in running this business

Ordering from suppliers Running advertising campaigns (recommended for growth, though we don't) Social media and direct email marketing Assembling product 'kits' Shipping or arranging a pick up location Customer experience optimization. We currently allow customers to have a personalized note in certain kits - this is optional to continue.

This business was founded: over 4 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $756
    Verified
  • Avg. sessions /month652Verified
  • Avg. profit /month
    $87
  • Inventory value
    $2,000
  • Profit Margin12%
  • Avg. sales /month18
Other details about profit: No additional information. We were on Amazon Marketplace and did in person sales for a couple of years but found they weren't worth the effort.
Total revenue
  • $40,094
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 34,576Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $65
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand and product images and logos seen on website.
    • Personal support after sale

      3 months of guidance or total of 10 hours of time from previous owners (whichever comes first)
    • Domain

    • Product photos

      All product photos (kit photos, individual product photos)
    • Social media

      Total followers1,700subscribers
    • Suppliers

      Information on suppliers, wholesale pricing and ordering processes.
    • Mailing List

      450subscribers

    Seller‘s Advice

    How to grow this business

    We never got paid ads right, so all of our sales (just under 20K CDN in 2020) are from word of mouth and minimal social media presence/direct email marketing and SEO effort. If we were sticking with it we would explore paid ads more (and have gotten this advice from other experts). We would also invest more time into SEO and continue to strategically grow direct email marketing (we only do a couple of sales per year with ebalsts).

    It is a great investment because our sales and margins have consistently grown every year. Our products are about care and conenction so they have been especially popular between friends and family during the pandemic. We have very loyal customers, with a high return customer rate and are proud to say we have never received a negative review.

    Our market research is also extensive, pointing us in the right direction on product development and sourcing and have helped us to build a community around what we're offering and the message behind the mission.

    Skills to have

    The new owner or owners should be savvy and dedicated marketers. That will be the best skill to propel this shop forward.

    LD
    Lisa D.Current store owner
    We have been operating in Canada (shipping and pick up in Ottawa) for four years. We are three partners (two active, one silent), who began our postpartum mission after giving birth ourselves. Our business boasts a very high return customer and satisfied customer rate as people who purchase a kit or receive one for themselves immediately understand the practicality of it, and come back to purchase more for others.

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.