All prices in USD
$30,000
  • Avg. revenue /month
    $689
  • Avg. sessions /month683
  • Avg. profit /month
    $830
  • Inventory value
    $70,000

Business Story

Why this business was started

Over 10 years ago, a new mom set out to solve a little [REDACTED] to keep her nursing daughter focused on feeding once she reached what we like to call, the age of distractions! The idea of a nursing necklace was born, and it needed to fit several criteria. It needed to be colorful to capture her attention. It needed to have textures and be fun to handle, and it needed to be stylish. But, most importantly, it needed to be free from toxins and heavy metals. So we set out to design the safest, strongest, most attractive line of nursing necklaces ever created. Mothers and babies around the world rejoiced, and we named our creations Mommy Necklaces. So tuck away your breakables, and have no fear. Thanks to the durability of our jewelry, you can once again, accessorize with style!

The reason of selling this business

The season has come to pass the baton to a new social media savvy owner who enjoys interacting with fans. Mommy Necklace fans crave relationship along the mothering journey. Our private Facebook began because fans asked for it! It is a daily source of communication and encouragement. These are our biggest customers with many owning over 400 necklaces EACH! Every new customer has huge potential.

What's involved in running this business

To run Mommy Necklaces, you will be fulfilling orders, keeping content fresh for social media and running exclusive specials. Ongoing training will be provided and loads of campaigns are already completed. You will not be alone!

This business was founded: about 2 years ago
Time to run this business: approximately 25 hours per week

Description

General description

Our brand, was created over 10 years ago, and has become one of the most respected suppliers for Nursing and Teething Necklaces on the market, to date. It began with one mom, who had a personal need for a quality nursing necklace, but was underwhelmed by a lack of safe and attractive choices. Her vision to fill that need came to fruition through hard work and research, resulting in gorgeous, colorful, non-toxic products, complete with custom branded clasps, that any mom can feel good about wearing.

Why should someone buy this store?

Ours is an established business, and it is turn-key ready with everything the new owner needs to seamlessly carry on the business. Our company currently has over $70,000 in raw inventory, along with much already completed inventory. Everything needed for a new home office will be included in the sale, shelving, desks, storage containers, plus much more. Trade show materials will also be included, for the purpose of continued networking. All custom domains and social media accounts, will be included, along with exclusive rights to our custom designed & branded clasps. Previous design photos, products photos, all completed marketing materials will be made available to the new owner. We will even provide personal support and mentorship following the sale, ensuring success to the new owner.

How can the future owner improve the business?

Ours is a business with vast earning potential. As a home based business, the new owner can determine their goals and work to reach those in a way that fits with their own lifestyle. We hold all inventory, manufacture and ship the product internally. We control output and have experienced great successes utilizing a relational approach with our buyers and fans, resulting in a loyal and ever growing fan base. Choose to pursue a full time approach, heavily utilizing social media, or pursue retailers to stock the product, or both. The choice is up to the buyer.

What work have you put into the store?

As an online based store, we have spent countless hours establishing a solid network of individual shoppers and fans, and have fully utilized free social media outlets to continue expanding the business. We have worked with many baby product based deal sites, to spread the word of our brand and product, and have set the industry standard for high quality nursing necklaces. Our product is tried and true and our brand is recognizable with a sterling reputation among nursing mothers, mothers with teething children, online & brick and mortar retailers, social media circles and more. A new customer, is a return customer.

Traffic and Performance

  • Avg. revenue /month
    $689
    Verified
  • Avg. sessions /month683Verified
  • Avg. profit /month
    $830
  • Inventory value
    $70,000
  • Profit Margin66%
  • Avg. sales /month35
Other details about profit: We would love to talk in person about past and potential profit for Mommy Necklaces. There are sales outside of Shopify and revenue not reported in this template that greatly affect store performance.
Total revenue
  • $17,219
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,090Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $70
      /year
    • Constant Contact
      $70
      /month
    • Photoshop
      $10
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All via email or private Facebook group.
    • Personal support after sale

      Personal support and mentorship following the sale, ensuring success to the new owner. Join our private Facebook group for planning and strategies.
    • Domain

    • Product photos

      All via email or private Facebook group.
    • Social media

      Total followers20,780subscribers
    • Suppliers

    • Mailing List

      795subscribers

    Seller‘s Advice

    How to grow this business

    When we began, the product was very favorably received, resulting in a viral reaction on Social Media and among popular mom groups and blogs. We have continued to spread the word through our social media interactions, giveaways, brand enthusiasts, e-marketing campaigns, and occasional paid advertising. We were one of the first businesses to create a group on Facebook, strictly to interact and nurture fan relationships. This group has continued to be one of our best grossing sales avenues. Our fans love variety, and we regularly design, produce and release new designs and styles to keep our customers returning, and happy.

    Skills to have

    Our necklace speak for themselves! Because of this, word of mouth has been our best form of advertising. We do utilize Constant Contact as an e-marketing tool, and encourage any buyer to pursue and active brand enthusiast program, giveaway system, collaborative efforts with other "mommy" brands, and engage on a personal level with fans, on social media channels. We've worked hard to make a business that is personal, and this approach continues to be successful. We have many fans who collect every necklace released, and wear and continue to collect long after their children are older.

    Share

    LD
    Leslie D.Current store owner
    Our business is not for sale, due to lack of love or enjoyment of the product! We are still passionate about the product, and believe in the value and purpose. As with anything, there are seasons in life.

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