All prices in USD
  • Avg. revenue /month
    $6,816
  • Avg. sessions /month7,411
  • Avg. profit /month
    $3,754

Business Story

Why this business was started

Monarch started once our other eCommerce store Gem and Co. (also for sale) had scaled to over $10K monthly revenue. We wanted to test our marketing skills and replicate for another store. We researched manufacturers and began working on our strengths: marketing. We leveraged Instagram to grow a worldwide customer base and cult-like following.

The reason of selling this business

We started a marketing agency, [REDACTED], that took off and we don't have the time or want to invest the resources in scaling KNOX to 7-Figures.

What's involved in running this business

One VA can handle 95% of the daily operations. This is typically $5-6/hr and I could see taking no more than 4-6 hours daily. We have an online educational platform that we use to educate VA's in their role. Currently our VA's work under the holding company and not specifically this brand. When it comes time to sell this business to you, we will happily help source a VA, educate and ensure they are confident in their daily duties, which includes:

  • Order Fulfillment
  • Customer Service
  • Supplier Relations
  • Adding New Products
  • Responding to Instagram Direct Messages
  • Scheduling Social Media Content via Later (Scheduling App) --> Instagram & Pinterest
This business was founded: about 3 years ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,816
    Verified
  • Avg. sessions /month7,411Verified
  • Avg. profit /month
    $3,754
  • Profit Margin50%
  • Avg. sales /month235
Other details about profit: All revenue generated from Shopify through Instagram, Facebook and Pinterest. An ambassador program has also been built and is great for referral traffic.
Total revenue
  • $259,022
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 281,629Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $800
      /month
    • Domain
      $20
      /year
    • Marketing Apps, Instagram Tools, etc.
      $58
      /month
    • Facebook Ads (Retargeting mainly)
      $500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo & Brand Assets transferred via Google Drive: • Banner Images • Photoshoot Content • Social Media Accounts (@monarchtokyo) - see below • User Generated Content (#UGC)
    • Personal support after sale

      Yes. We will help the buyer higher and educate a Virtual Assistant along with support the new owner in managing their business. We also have an online educational platform as well as strategies, slideshows and docs specific to the business. In Summary: For a duration of 4 weeks: • Phone Calls or Video Calls • Access to Our Educational Training Platform • Hiring a Virtual Assistant • Full Access to Processes & Marketing Campaign Docs
    • Domain

    • Product photos

      Transferred Via Google Drive and/or left uploaded on Shopify, this also includes photoshoot content and #ugc (user generated content)
    • Social media

      Total followers161,200subscribers
    • Suppliers

      Not Included
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    To grow this business, I would:

    • Hire a dedicated social media manager • Hire a facebook ad expert • Make MONARCH omnichannel present • Invest in Influencer Paid Posts & YouTube Creators • Order from 1688.com, Ship to 3PL in Guangzhou & reduce COGS by 15% (We have all the details in-place)

    We have implemented all measures before focusing efforts on Media Agency. They work and can very easily scale. The next step in the business would be to reduce COGS from 30% to 10% by sourcing and buying bulk.

    Skills to have

    This business is for you if you:

    • Ability to create Marketing Campaigns (Photoshoots, Influencer Relations) • Have experience scaling eCommerce stores • Are knowledgable in Facebook Ads • Have capital to invest in inventory • Own a larger holding company or fashion boutique

    PS
    Paige S.Current store owner
    We buy and sell sunglasses leveraging our fashion-conscious community on social media. We hold zero inventory–our Shopify store utilizes dropshipping. We leverage: • Instagram Marketing • Nano Influencers • Facebook Retargeting Ads. Our VA (Virtual Assistant) is fully-trained using our own educational platform and manages 90% of operations: • Order Fulfillment • Customer Service • Community Management • Post Scheduling Requires minimal time to maintain besides uploading new products (can be outsourced to VA) and overseeing the brands.

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