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$2,500 USD

MONT Apparel

montapparel.com

Appears in Fashion and apparel , United States, Vermont, Small Business, Home Business for sale, Lifestyle, Print on demand, Printful stores for sale, Business and Franchises under $5,000

General description

MONT Apparel is focused on outdoor apparel for the explorer and nature lover. Our goal is to bring the outdoors closer to everyday life through modern, nature inspired clothing. We believe in exploring the world around us, and making the most of adventurous, healthy lifestyles.

This company was started as a side project and quickly grew into a business that many Vermont locals love. We ship designs through print-on-demand company Printful, who ships everything in MONT branded boxes, so we never have to work with physical product. Many of our designs are a well-loved favorite, as we feature hand drawn designs from a very talented contract artist who has close connections to our brand and continues to give artistic input even when he is not actively designing for us. After working with this artist, the brand started seeing increased growth, and many people started buying clothing from me face-to-face on my college campus. After this point, my goal was to start selling clothing at small physical markets on college campuses, but I did not have the resources to break into that market - although there was a huge interest.

After going to college and putting my resources in other ventures, I have found myself dwindling away from the MONT Apparel project which many friends and strangers see potential in. People constantly ask me for new designs, but I no longer have the time nor the resources to continue supplying this company with what it needs to grow.

All of the sales made thus far have mainly been through word-of-mouth and personal connections. People see potential in this store, but I cannot supply the time and personal investment that this store needs to grow, that is why I would like to pass it along to someone else.

Financials and traffic

The store profit is hard to calculate because I have been inactive during the past few months. When I was actively working on the brand I was regularly seeing sales about 3 times per week, and at that point I was just starting out completely new to marketing and not really doing a great job - with someone who really knew what they were doing, or just with the right dedication, you could easily make sales every day! During the peak months where I was really working hard, I saw revenue upwards of $700 some months, but even then I was only dedicating about 5 hours per week to the store.

Average profit/month

$200 USD

Average overall profit margin

20%

Average number of sales/month

6

Lifetime revenue

$2,521.00 USD

Lifetime traffic

3,142 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$5.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$5.00/month

Employees (Including contractors and freelancers)

$20.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

montapparel

Instagram

montapparel

Twitter

montapparel

Mailing list

121 subscribers

Q & A

Do you work with any employees, freelancers, or contractors?

I have one contractor who works for a percentage of the profit generated from sales on products that he owns rights to (artwork). Mainly takes about 15% of profit on those sales.

There are no other contractors or employees, and this contractor fee only applies to some products.

Why should someone buy this store?

There is huge interest in what my store is selling, especially on college campuses in areas like Vermont which have a large focus on nature and the environment. People (especially college kids) enjoy repping a brand whose roots are based in the earth, but I can no longer pursue this business venture since I now have new responsibilities in college. The only reason that I would walk away from this project is because I no longer have the time to run it on my own. During the time that I was putting my utmost effort into the store I was getting back a large return in my investment - this went on for a short while before I could no longer dedicate that amount of time towards it. The more time I put in to showing people what this brand has to offer, the more I got out of it - so if you are serious about running this store you could certainly reach a market of people interested in the earth, and make some real sales.

How can the future owner improve the business?

This store can be improved by dedicating better marketing, modeling, and styles to the current catalog. My customers want to see regular releases, professional product photos, and better emails, ads, and promotional content from my brand. Given the right amount of time dedicated to doing this, the store could really grow to a new level, and I know that based on personal experience and the return that I got out of dedicating my full attention for a short while.

What work have you put into the store?

This brand has really worked its way up from the bottom. I started selling t-shirt designs on sites like Teespring and Redbubble, and then realized that there was a large enough interest in my products that I should start my own store. After launching on Shopify, the store really took off and I started looking for artists - I found one who has become a professional contractor for the brand and has made a huge difference in the quality of our products. The more work I put into the brand, the more I got out of it, and at one point I was dedicating dozens of hours for weeks on end to complete the most profitable month on record.

How many hours does it take to run this business per week?

15 hours

$2,500 USD

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