All prices in USD
$58,000
  • Avg. revenue /month
    $1,560
  • Avg. sessions /month2,745
  • Avg. profit /month
    $701
  • Inventory value
    $120,000

Business Story

Why this business was started

An idea hatched late 2016, by longtime friends Sébastien Malherbe (originally from Nice, France), and Jocelyn Arsenault (originally from Prince Edward Island, Canada). The two entrepreneurs decided to put their talents together to work on a new entrepreneurial challenge: build a new profitable venture from scratch, and somehow have a positive impact on the world. The idea was to design a luxury classic watch for the fashion-conscious men & women looking for a sophisticated and contemporary style, without breaking the bank; a watch that would stand out from the mass-produced minimalist designed watches that have flooded the market; a watch that would have a positive impact on the world by giving back.

BUSINESS TIMELINE & FACTS Kickstarter Crowdfinding Campaign: September 2017 - Funding target: $25,000 - Total raised: $50,757

Inventory manufactured: November 2017 Inventory imported to Canada: January 2018 Bilingual Online store launch: February 2018
Complete redesign of the online store: September 2019

The reason of selling this business

Personal circumstances have changed for both of us and in order to take the business to the next step, it needs more time invested. Instead of seeing the brand and store die, we decided to sell it.

What's involved in running this business

Running and optimizing online ads and fulfilling orders.

This business was founded: almost 3 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,560
    Verified
  • Avg. sessions /month2,745Verified
  • Avg. profit /month
    $701
  • Inventory value
    $120,000
  • Profit Margin45%
  • Avg. sales /month16
Other details about profit: All sales are from the online store. With more time invested in running and optimizing online ads, there would be an opportunity for unlimited growth.
Total revenue
  • $56,173
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 98,850Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $85
      /month
    • Domain
      $50
      /year
    • Email marketing and others
      $53
      /month
    • Facebook
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      - All logo and branding assets (No trademarks) - Optimized & bilingual online store (Shopify) - All product and advertising photos (More than 1000 professional assets) - 3D render of each watches - Optimized automated email marketing campaigns - Facebook Pixel, with 2 years of data

    • Personal support after sale

      Not Included

    • Domain

    • Product photos

      - All product and advertising photos (More than 1000 professional assets)

    • Social media

      Total followers4,547subscribers

    • Suppliers

    • Mailing List

      2,657subscribers

    Seller‘s Advice

    How to grow this business

    We currently put in 10 hours a week, combined. Realistically, it's just a matter of a time investment that is required to take it to the next level, along with introducing new models and designs.

    Skills to have

    Must be familiar with the Shopify platform, social media marketing strategies and Facebook Ads. No programming skills required. Easy to run, unusually high-profit margin, unlimited growth opportunity.

    Share

    SM
    Sebastien M.Current store owner
    SEBASTIEN - Co-Founder Hard-working with a very keen eye for details, Seb is a successful product designer. He has been involved in many startups and large company projects helping them to understand user challenges and business opportunities. JOCELYN - Co-Founder Passionate about all things digital, Jocelyn has been involved in the web development realm his whole career, since 1997. Helping large organizations and brands develop and refine their online offering as a digital business consultant.

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