More Than Classy is a niche dropshipping store, initially created for the classy men, looking to purchase high-quality, stylish accessories. The website was designed so that customers are welcomed with an impeccable experience. The current men products cover a perfect range of choice, neither large nor small. This type of range originated from my vision, that my customers should feel that this store is a niche one and not an ordinary online sell-anything store. The website itself is highly attractive. I have not launched this store until the website was, according to my personal taste, perfect. Therefore, I have put a lot of work in designing it, so that it looks very premium. My personal favorite collection is the one which includes the belts, as they are high-quality, 100% genuine leather products. This is just an example of how much effort I have put into searching the most price-affordable, as well as high-quality products. Accessories are, in my opinion, a few pieces of outfit which actually define the entire style of the person. They are like caps to water bottles, something that may seem small but undoubtedly has a strong impact.
There may be various reasons. But the simplest and most important answer is: It has an incredible potential.
My vision was pretty simple: Offer a range of stylish, exquisite fashion accessories, introduce classy men
s fashion in very mans life, while providing the most pleasant and flawless customer experience and support.
How can this store`s potential be exploited? The solution is: Marketing. Unfortunately, we do not have the knowledge nor the resources to market and advertise our products. No proper marketing was done for this business. Although the website looks incredible and the products can appeal to a large variety of customers, we did not put our message across and advertise.
I personally think that the most part of the work was put into product search and listing. It took me weeks to find the products that I thought would provide satisfaction to customers. Graphic design and picture editing were also a strong part of the process of building the website , as most of the products` pictures are independently edited. This is not a store that just pretends to sell quality merchandise, its purpose is to actually fulfill that affirmation.
- Physical inventory
- Logo and branding assets
The main background, the website banner logo and Instagram logo, as well as some of the products` photos will be transferred to the buyer by WeTransfer. In order to keep the store well-organized, I have created a product database in Google Spreadsheets, which can be accessed or even transferred to the potential buyer.
- Personal support after sale
I will provide E-Mail support for any issues that may be solved by me.
- Product photos
Most product photos have been edited in order to have the same size and fit accordingly to the page and also to remove unnecessary watermarks from the product suppliers.
- Mailing list26subscribers
I personally think that all this business requires is a strong marketing strategy. It is not like a usual dropshipping buy-once store. More Than Classy was designed to maintain customer loyalty and create a niche-like experience.
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- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team