All prices in USD
  • Avg. revenue /month
    $2,309
  • Avg. sessions /month312
  • Avg. profit /month
    $100
  • Inventory value
    $400

Business Story

Why this business was started

I own and operate a B&M tea shop Good Life Tea and I opened MostlyTea as a second location. I was presented an opportunity to open in a mall. I leveraged my 5 years of experience with GLT and created a turn key website which incorporated all my experience. I lost my lease in the mall in September 2018. I have not opened a new B&M location.

The reason of selling this business

I lost my lease at the mall and Mostly Tea closed. I kept the online business open. as I made some website improvements. I decided to concentrate on growing Good Life Tea which is a my core business. Growing both brands is too much work for me, as I have other interests.

What's involved in running this business

Promote website via ads, SEO work, blogging, and social media. Filling orders of tea - packing tea, boxing and shipping. Order stock- tea, tea ware, packing materials. Implement the turn key procedures which are easy to do.

This business was founded: about 1 year ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $2,309
    Verified
  • Avg. sessions /month312Verified
  • Avg. profit /month
    $100
  • Inventory value
    $400
  • Profit Margin50%
  • Avg. sales /month3
Other details about profit: Chart below shows in store sales when the B&M was open. Tea is bought in bulk and repackaged and branded. 5x markup. Free shipping is only available for $50 + orders. Customers pay actual shipping costs. Shipping is less than 10% of the total sale on $50+ orders. Credit card fraud has not been a problem. (Tea drinkers are honest people. LOL) $1 samples are hot sellers. Customers love these and will make large orders from the $1 samples. Google Shopping CPC is $.65. Very profitable. Customer lifetime spend is high because there is brand loyalty with tea. Tea has a perception that high price is high quality. Teavana left the market creating opportunity for high end tea.
Total revenue
  • $34,631
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 4,681Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $100
      /month
    • Domain
      $15
      /year
    • Various free apps and Gmail
      $10
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All my photos, labels, etc are located in Google Drive. I will give you the pass word. Google also gives me the Gmail email address - info@MostlyTea.com. Domain is with GoDaddy and is easy to transfer. I will provide a list of my tea and tea ware vendors.
    • Personal support after sale

      I will give you 5 hours of instruction on how to best take care of inventory, shipping and customer support. Anything after that is $20 per hour.
    • Domain

    • Product photos

      Most of my product have photos. These will come with the website.
    • Social media

      Total followers272subscribers
    • Suppliers

    • Mailing List

      50subscribers

    Seller‘s Advice

    How to grow this business

    I would do blog posts 2 or 3 times a week. Resume Google ads. Sell in other Shopify sales channels. Build out Klaviyo email marketing. Build SMS marketing. Use Recurrpost to automate FB, Instagram and Google Business posts. Write longer descriptions for products to improve SEO. Get a professional theme from Out of the Sandbox. Collect User Generated Content. Start a tea of the month club subscription service. Push matcha which is trending hot. Find a B&M location to grow brand and sales. Location in a tourist area would be great to build online opportunity for tourists to re-order.

    Skills to have

    No specific knowledge of tea is needed. Web skills a huge plus.

    Share

    RO
    Robert O.Current store owner
    I opened Good Life Tea 5 + years ago. Its a B&M store with an online store. I self taught myself SEO, social media, apps and all aspects of my business. I put all this learning into MostlyTea.com. Unfortunately, I lost my lease in the mall and I lost interest in this project. I did not have enough capital and energy to build a new Mostly Tea B&M store. I will continue to focus on my primary business - [REDACTED] and my many other interests.

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